Social media and the Internet have permanently disrupted the traditional donor-engagement process through online competitions, viral video campaigns, and mobile giving, to name a few. With each new way for organizations and donors to interact come increasingly complex entry points into the traditional models of donor engagement, greater variation in movement along the pathway to deeper engagement, and more opportunities for a person to be influenced by forces outside an organization’s control. Join Georgetown University’s Julie Dixon and Denise Keyes as they discuss this impact. They’ll also provide insights on these trends gleaned from a nationwide research project that their Center for Social Impact Communications conducted with Ogilvy Public Relations Worldwide, and will explain a new model of donor engagement they have created that takes advantage of social media and the Internet—one that is more fluid and continuous, and that better reflects the growing importance that a person’s influence plays in the process.
Our on-demand SSIR Live! webinars are offered every 4-6 weeks, and feature the Stanford Social Innovation Review’s most provocative and important topics. The registration fee is $49 per 2011-2013 webinar, or $19 for 2009/2010 webinars, and includes on-demand access for 12 months—so if you missed one, you can still register and view it at your convenience.
Nonprofit funding strategy and financial sustainability are central to creating a vibrant and effective sector. Yet our understanding about these issues remains far less sophisticated than our understanding of programs. Too often, conventional wisdom, such as “diversification is good,” substitutes for thoughtful planning. Building upon years of primary research and consulting experience with dozens of nonprofit clients, The Bridgespan Group has developed an approach for how an organization can identify and develop a funding model that will allow it to achieve its programmatic aspirations. In this webinar Peter Kim, a manager in Bridgespan’s New York City office, and Gihani Fernando, a manager in Bridgespan’s San Franscisco office, will provide practical guidance on the steps you need to take to create a funding model for your organization, and review the types of decisions and tradeoffs that nonprofit leaders need to make along the way.
Listen to William Foster share important principles that nonprofit leaders can use to help them achieve their organization’s long-term fundraising goals. These principles include concentrating on particular sources of funding and taking advantage of the natural matches that exist between different types of nonprofit work and the different types of funding likely to support that work.