Business | Webinars | Stanford Social Innovation Review

Business Webinars

Our on-demand SSIR Live! webinars are offered every 4-6 weeks, and feature the Stanford Social Innovation Review’s most provocative and important topics. The registration fee is $49 per 2011/2012 webinars, or $19 for 2009/2010 webinars, and includes on-demand access for 12 months—so if you missed one, you can still register and view it at your convenience.

The Role of Brand in the Nonprofit Sector

Presented by Christopher Stone, Nathalie Kylander, & Emily Brew | Apr 25, 2012

Join Christopher Stone and Nathalie Kylander Kylander from Harvard Kennedy School and the Hauser Center for Nonprofit Organizations, and Emily Brew from the Nike Foundation and Girl Effect, as they discuss the changing role of brand in the nonprofit sector, and describe a new conceptual framework they have created—Nonprofit Brand IDEA—in which “IDEA” stands for brand integrity, brand democracy, brand ethics, and brand affinity. This new framework is designed to help nonprofit leaders create brands that contribute to sustaining their organization’s social impact, serving their organization’s mission, and staying true to their organization’s values and culture. The webinar will present the results of that research and the Nonprofit Brand IDEA framework.

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Channeling Change: Making Collective Impact Work

Presented by John Kania, Kat Allen & Marc Van Ameringen | Mar 20, 2012

In the winter 2011 issue of Stanford Social Innovation Review, FSG’s John Kania and Mark Kramer introduced the concept of “collective impact” by describing several examples of highly structured collaborative efforts that had achieved substantial impact on a large scale social problem. Response to that article was overwhelming. Since then, hundreds of organizations and individuals from every continent in the world, including the White House, have reached out to FSG to describe their efforts to use collective impact and to ask for guidance on how to implement these principles. Learn more about implementing collective impact, and hear real stories of collective impact success, drawn from FSG’s follow up article published by SSIR in January, “Channeling Change: Making Collective Impact Work.” Join SSIR editor Eric Nee as he moderates a conversation with FSG’s John Kania, and the leaders of two organizations that have successfully used the collective impact principles: Kat Allen (co–chair, Communities that Care Coalition of Franklin County and the North Quabbin); and Marc Van Ameringen (CEO, Global Alliance for Improved Nutrition (GAIN)).

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Nonprofit, For-profit, or Something in Between?

Presented by Jim Fruchterman | Sep 22, 2011

Social entrepreneurs who want to start a new venture quickly confront an important question: What type of legal structure should I create? Should I start a traditional nonprofit, a for-profit, or something in between? This is not a simple question to answer. Join veteran social entrepreneur Jim Fruchterman, founder and CEO of Benetech, as he guides you through the issues you need to consider before choosing an attorney. He emphasizes that a legal structure is simply a tool for accomplishing your goals, and explains that first a social entrepreneur must explore four basic issues: the motivation for starting the venture, the market being targeted, how capital will be raised, and what type of control is wanted. He then reviews the five basic legal structures and analyzes the advantages and disadvantages of each. Fruchterman has unique insight into legal structures, having started successful and unsuccessful for-profit and nonprofit ventures.

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Stanford Social Innovation Review : Informing and inspiring leaders of social change