The Dragonfly Effect: Harnessing Social Media to Drive Social Change
People are clamoring for ways to use social media for social change. Join Jennifer Aaker, veteran of consumer psychology, marketing, and entrepreneurship, as she explains how to harness the incredible power of social media to make a difference by applying the ideas of The Dragonfly Effect. Aaker will discuss how to tap social media and consumer psychological insights to achieve a single, concrete goal.










