Stanford Social Innovation Review : Informing and inspiring leaders of social change


Tag: Sustainability


Innovations in environmental and social behavior that enable organizations and society to operate for the long term


When More Mission Equals More Money

The more a business focuses on its social mission, the more revenue it will generate.

By Kevin Jones | 9 | Apr. 2, 2009


Offsetting Green Guilt

Voluntary carbon offsets allow people to invest in projects that allegedly counteract their greenhouse gas emissions. But can voluntary offsets help slow global warming? Or are offsets a way for consumers to buy their way out of bad feelings?
By Matthew J. Kotchen | 6 | Mar. 6, 2009

Selling vs. Selling Out

The author warns that selling a company or organization should not mean selling out, as social missions will prove to contribute to long-term success.

By Kevin Jones | 1 | Feb. 27, 2009

The End of the World Is Nigh (Maybe)

Research finds human extinction looms near if consumption levels do not decrease.
By Alana Conner | Dec. 1, 2008

Cultivating the Green Consumer

Consumers say they want to buy ecologically friendly products and reduce their impact on the environment. But when they get to the cash register, their Earth-minded sentiments die on the vine. Although individual quirks underlie some of this hypocrisy, businesses can do a lot more to help would-be green consumers turn their talk into walk.
By Sheila Bonini & Jeremy Oppenheim | 11 | Sep. 28, 2008

The Cultural Touch

By tailoring its methods to local values and needs, Rare has slowly seeded conservation programs in 40 countries. Yet as more and more species teeter on the brink of extinction, the organization must expand quickly. Here's how the boutique nonprofit is delivering customized Rare Pride social marketing campaigns to millions of people in the planet's most fragile ecosystems.
By Suzie Boss | Sep. 14, 2008

On Collaboration: Lunch with Sustainability Solutions Group

A consultancy that walks its talk.

By Peter Deitz | Aug. 8, 2008


The Greening of Wal-Mart

For much of its history, Wal-Mart’s corporate management team toiled inside its “Bentonville Bubble,” narrowly focused on operational efficiency, growth, and profits. But now the world's largest retailer has widened its sights, building networks of employees, nonprofits, government agencies, and suppliers to “green” its supply chains. Here's how and why the world’s largest retailer is using a network approach to decrease its environmental footprint – and to increase its profitability.
By Erica L. Plambeck & Lyn Denend | 5 | Apr. 7, 2008
WORK: Best
Practices in Managing
and Measuring
Corporate Social,
Environmental, and
Economic Impacts
Marc J. Epstein

Socially Responsible Business

Review: Making Sustainability Work

Reviewed By Jennifer Roberts | Mar. 11, 2008


Review: Break Through

Small-scale efforts won't solve the global warming crisis.
Reviewed By Sacha Zimmerman | Jan. 13, 2008