Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Tag: Marketing & Communication

 

 
SSIR blogger Thaler Pekar is the principal partner of Thaler Pekar & Partners. She facilitated the opening plenary of the most recent Smithsonian Institute Conference on Organizational Storytelling.

Reflection Through Narrative

How international organizations gain insight, innovation, and internal alignment through story.

 
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Nonprofits

Moving From Verbal to Visual Cause Marketing

Why nonprofit leaders need to improve their visual fluency—plus a crash course on how to do it.

By Curtis Chang | Apr. 15, 2014
 
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Social Entrepreneurship

The Limits of Buy-One Give-One

Most socially responsible businesses won’t succeed by giving away something for free.

By Nathan Rothstein | 8 | Jan. 28, 2014
 

Social Entrepreneurship

Rise of the Charismatic Megafauna

Is the future of social enterprise full of promise—or hot air?

By Hugh Whalan | 5 | Dec. 23, 2013
 

Civil Society

The Power of Being Seen

By Jessica Ruvinsky | Nov. 20, 2013
 

Microfinance

Mapping Word of Mouth

By Jessica Ruvinsky | Nov. 20, 2013
 

Nonprofits

Aspiration: A Tool for Transformational Change

Setting aspirational goals can inspire more people to get involved in your cause—and meaningful milestones can keep them engaged.

By Doug Hattaway & Tess Hart | 2 | Oct. 8, 2013
 

Socially Responsible Business

Delivering on the Promise of a Purpose-Driven Brand

Strategies for effectively engaging the new consumer—and four brands that are doing it right.

By Justin Stokes & Dominik Prinz | 1 | Sep. 26, 2013
 

Nonprofit Management

To Get to the Good, You Gotta Dance With the Wicked

There may not be one resolution to wicked problems and nonprofits can’t—and shouldn’t—do it all.

 

Nonprofit Management

The Secret of Scale

By Peter Murray | 5 | Aug. 14, 2013