Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Tag: Marketing & Communication

 

 

Nonprofit Management

Building a Strong “Value Narrative”

Support for your organization, including revenue, doesn’t come from simply pushing things out or increasing brand visibility—here are three steps to reaching a new level of impact.

By David Tager | Jun. 3, 2014
 

Individual Giving

Not “Better Than Nothing”

By Adrienne Day | May. 14, 2014
 

Nonprofit Management

The Whole World In Our Hands

Featuring John Kenyon | Apr. 25, 2014
 
SSIR blogger Thaler Pekar is the principal partner of Thaler Pekar & Partners. She facilitated the opening plenary of the most recent Smithsonian Institute Conference on Organizational Storytelling.

Foundations

Reflection Through Narrative

How international organizations gain insight, innovation, and internal alignment through story.

 
curtis_chang_consulting_within_reach__CWR_SSIR

Nonprofits

Moving From Verbal to Visual Cause Marketing

Why nonprofit leaders need to improve their visual fluency—plus a crash course on how to do it.

By Curtis Chang | 1 | Apr. 15, 2014
 
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Social Entrepreneurship

The Limits of Buy-One Give-One

Most socially responsible businesses won’t succeed by giving away something for free.

By Nathan Rothstein | 8 | Jan. 28, 2014
 

Social Entrepreneurship

Rise of the Charismatic Megafauna

Is the future of social enterprise full of promise—or hot air?

By Hugh Whalan | 5 | Dec. 23, 2013
 

Civil Society

The Power of Being Seen

By Jessica Ruvinsky | Nov. 20, 2013
 

Microfinance

Mapping Word of Mouth

By Jessica Ruvinsky | Nov. 20, 2013
 

Nonprofits

Aspiration: A Tool for Transformational Change

Setting aspirational goals can inspire more people to get involved in your cause—and meaningful milestones can keep them engaged.

By Doug Hattaway & Tess Hart | 2 | Oct. 8, 2013