Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Tag: Marketing & Communication

 

 
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Nonprofits

How the Nonprofit Sector Is Misusing Its Greatest Asset

Two ways that nonprofits can take more control of the narrative surrounding the poor in the US.

By John Brothers | 2 | Jul. 1, 2011
 
SSIR blogger Thaler Pekar is the principal partner of Thaler Pekar & Partners. She facilitated the opening plenary of the most recent Smithsonian Institute Conference on Organizational Storytelling.

Nonprofits

Working with Stories

When embracing the benefits of working with stories, it’s important to keep two things in mind: engage empathy and embrace emergence.

By Thaler Pekar | 2 | Jun. 27, 2011
 

Nonprofit Management

Making the News

By Jessica Ruvinsky | May. 18, 2011
 
SSIR blogger David Simpson is the co-founder and president of GoldMail and is on the board of Aim High.

Fundraising

Peer-to-Peer Fundraising Deserves Top-Level Focus and Resources

Peer-to-peer communication leverages the personal networks of members to disseminate messages.

By David Simpson | 1 | May. 12, 2011
 
SSIR blogger Thaler Pekar is the principal partner of Thaler Pekar & Partners. She facilitated the opening plenary of the most recent Smithsonian Institute Conference on Organizational Storytelling.

The Benefits of Building a Narrative Organization

The value of narrative in your organization extends well beyond telling stories in your annual report and newsletters.

By Thaler Pekar | 8 | Apr. 22, 2011
 
SSIR blogger Cristi Hegranes is an award-winning journalist and international journalism trainer as well as the founder and Executive Director of Global Press Institute (GPI).

Fundraising

Four Steps to a New Online Fundraising Strategy

In four steps Global Press Institute was able to revamp the online giving culture and more than triple the number of monthly online donations.

By Cristi Hegranes | 2 | Apr. 11, 2011
 
SSIR blogger David Simpson is the co-founder and president of GoldMail and is on the board of Aim High.

Most Messages Fail. Send Ones That Work.

Many nonprofits send out scores of “updates” and other messages that are really just thinly disguised pitches for money.

By David A. Simpson | Apr. 1, 2011
 

Education

Economic Influence

By Jessica Ruvinsky | Feb. 16, 2011
 

Nonprofits

Combining Warmth and Competence

By Jessica Ruvinsky | Feb. 16, 2011
 

Technology & Design

The Dragonfly Effect

By Jennifer Aaker & Andy Smith | 9 | Nov. 18, 2010