Stanford Social Innovation Review : Informing and inspiring leaders of social change


Tag: Marketing & Communication


SSIR blogger Thaler Pekar is the principal partner of Thaler Pekar & Partners. She facilitated the opening plenary of the most recent Smithsonian Institute Conference on Organizational Storytelling.

The Benefits of Building a Narrative Organization

The value of narrative in your organization extends well beyond telling stories in your annual report and newsletters.

By Thaler Pekar | 8 | Apr. 22, 2011
SSIR blogger Cristi Hegranes is an award-winning journalist and international journalism trainer as well as the founder and Executive Director of Global Press Institute (GPI).


Four Steps to a New Online Fundraising Strategy

In four steps Global Press Institute was able to revamp the online giving culture and more than triple the number of monthly online donations.

By Cristi Hegranes | 2 | Apr. 11, 2011
SSIR blogger David Simpson is the co-founder and president of GoldMail and is on the board of Aim High.

Most Messages Fail. Send Ones That Work.

Many nonprofits send out scores of “updates” and other messages that are really just thinly disguised pitches for money.

By David A. Simpson | Apr. 1, 2011


Economic Influence

By Jessica Ruvinsky | Feb. 16, 2011


Combining Warmth and Competence

By Jessica Ruvinsky | Feb. 16, 2011

Technology & Design

The Dragonfly Effect

By Jennifer Aaker & Andy Smith | 9 | Nov. 18, 2010

Technology & Design

Buzz Control

By Jessica Ruvinsky | 1 | Nov. 9, 2010
SSIR blogger David Simpson is the co-founder and president of GoldMail and is on the board of Aim High.


New Media: Hype vs. Real World Success

If you shut out the clamor and look dispassionately at the communication hurdles that confront you, it’s not at all clear that new media is delivering on its promise.

By David A. Simpson | 2 | Nov. 5, 2010

Technology & Design

Be Human: Temporary versus Permanent Networks

The power of networks and engaging them across platforms.

By Amy Sample Ward | 4 | Sep. 3, 2010


Evil Green

By Jessica Ruvinsky | Aug. 24, 2010