It’s easy to revert to big narratives and much harder to let small, surprising, and telling stories emerge.
Tag: Marketing & Communication
A framework for visualizing problems and a common language for talking about them can make all the difference.
Only by sharing stories of complex protagonists, messy work, and muddled results will the social sector foster understanding and gain support.
Given the scope and urgency of the many changes facing the social sector, it’s time to build new bridges for cross-sector and cross-generation learning.
A Georgetown University and Waggener Edstrom study sheds new light on the debate surrounding the effectiveness of online influence.
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Women’s empowerment means voter choice, partner choice, healthcare choice, reproductive choice, career choice, and consumer choice.
Keeping your message simple helps mobilize people in support of your goals.
If your organization doesn’t have a mobile marketing strategy in place, it’s time to build one—here's how.