Stanford Social Innovation Review : Informing and inspiring leaders of social change


Tag: Marketing & Communication



Bold but Flexible: How to Effectively Share Your Vision

Creating change requires that organizations effectively communicate their vision in a way that draws in both existing allies and "unusual suspects."

By Risa Lavizzo-Mourey & Fred Mann | 3 | Jan. 22, 2015

Making Ideas Move

Investing in communication—whether you’re selling soda or social change—yields results.

By Sean Gibbons | 4 | Jan. 15, 2015

Nonprofit Management

The Whole World In Our Hands

Featuring John Kenyon | Apr. 25, 2014


The Critical Role of the Strategic Brand

Featuring Nathalie Kylander | Apr. 16, 2013


Environmental Sustainability Through Recycling

Featuring Kate White | 1 | Jul. 24, 2012


Sell the Wind

What are social marketers to do when their target audience couldn’t care less about the change they want to make? Here's how one group got everyday people to care about alternative energy.
By Cathy L. Hartman & Edwin R. Stafford | Feb. 18, 2010


What’s Next: Out-Greening Your Neighbor

Nobody wants to be the biggest energy hog on the block.
By Suzie Boss | Nov. 18, 2009

Fundraising in Tough Times

Our economy is in bad shape and will only get worse. So what can fundraisers do to minimize the impact of this difficult period on our organizations, and at the same time maximize income?
By Mal Warwick | 7 | Apr. 13, 2009


Ten Nonprofit Funding Models

For-profit executives use business models—such as "low-cost provider" or "the razor and the razor blade"—as a shorthand way to describe the way companies are built and sustained. Nonprofit executives are not as explicit about their funding models and have not had an equivalent lexicon—until now.
By William Landes Foster, Peter Kim, & Barbara Christiansen | 47 | Mar. 16, 2009

Lose the Marketing Department

If marketing isn't built into your entire organization, you're lost.

By Jeff Brooks | 29 | Jul. 24, 2007