Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Tag: Marketing & Communication

 

 

Nonprofit Management

When Good Is Not Good Enough

 

Fundraising

Your Next Donor Is a Toothbrush

As more corporations realize the potential of cause-marketing, more charities can create partnerships that result in exposure and revenue.

By Dylan Nord & Kevin Lee | Jul. 26, 2013
 

Technology & Design

Taking Games for Good to a New Level

Great social issue video games are out there; now it’s time to invest in them.

By Idit Harel Caperton | Jul. 25, 2013
 
SSIR blogger Thaler Pekar is the principal partner of Thaler Pekar & Partners. She facilitated the opening plenary of the most recent Smithsonian Institute Conference on Organizational Storytelling.

Nonprofit Management

Hearing the Stories within the Stories

It’s easy to revert to big narratives and much harder to let small, surprising, and telling stories emerge.

By Thaler Pekar | 2 | Jul. 16, 2013
 

Nonprofits

Creating a Common Language for Cross-sector Collaboration

A framework for visualizing problems and a common language for talking about them can make all the difference.

By Sandra Bates | 1 | Jul. 12, 2013
 
SSIR blogger Thaler Pekar is the principal partner of Thaler Pekar & Partners. She facilitated the opening plenary of the most recent Smithsonian Institute Conference on Organizational Storytelling.

Nonprofit Management

What Will Replace the Hero’s Journey?

Only by sharing stories of complex protagonists, messy work, and muddled results will the social sector foster understanding and gain support.

By Thaler Pekar | 4 | Jul. 11, 2013
 

Civil Society

Civil Society and Significant Change—Are We Ready?

Given the scope and urgency of the many changes facing the social sector, it’s time to build new bridges for cross-sector and cross-generation learning.

By Bonnie Koenig | 7 | Jun. 21, 2013
 

Nonprofits

Can a “Like” Save a Life?

A Georgetown University and Waggener Edstrom study sheds new light on the debate surrounding the effectiveness of online influence.

By Julie Dixon | 6 | Jun. 11, 2013
 
Jonathan_Lewis_Copia_Global_Inc_SSIR_headshot

Economic Development

Product Paternalism

Women’s empowerment means voter choice, partner choice, healthcare choice, reproductive choice, career choice, and consumer choice.

By Jonathan C. Lewis | 6 | Jun. 10, 2013
 

Nonprofits

It Can Be Smart to Dumb Things Down

Keeping your message simple helps mobilize people in support of your goals.

By Doug Hattaway & Jenn Henrichsen | 2 | May. 17, 2013