Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Tag: Marketing & Communication

 

 

Microfinance

Mapping Word of Mouth

By Jessica Ruvinsky | Nov. 20, 2013
 

Nonprofits

Aspiration: A Tool for Transformational Change

Setting aspirational goals can inspire more people to get involved in your cause—and meaningful milestones can keep them engaged.

By Doug Hattaway & Tess Hart | 2 | Oct. 8, 2013
 

Socially Responsible Business

Delivering on the Promise of a Purpose-Driven Brand

Strategies for effectively engaging the new consumer—and four brands that are doing it right.

By Justin Stokes & Dominik Prinz | 1 | Sep. 26, 2013
 

Nonprofit Management

To Get to the Good, You Gotta Dance With the Wicked

There may not be one resolution to wicked problems and nonprofits can’t—and shouldn’t—do it all.

 

Nonprofit Management

The Secret of Scale

By Peter Murray | 5 | Aug. 14, 2013
 

Nonprofit Management

When Good Is Not Good Enough

 

Fundraising

Your Next Donor Is a Toothbrush

As more corporations realize the potential of cause-marketing, more charities can create partnerships that result in exposure and revenue.

By Dylan Nord & Kevin Lee | Jul. 26, 2013
 

Technology & Design

Taking Games for Good to a New Level

Great social issue video games are out there; now it’s time to invest in them.

By Idit Harel Caperton | Jul. 25, 2013
 
SSIR blogger Thaler Pekar is the principal partner of Thaler Pekar & Partners. She facilitated the opening plenary of the most recent Smithsonian Institute Conference on Organizational Storytelling.

Nonprofit Management

Hearing the Stories within the Stories

It’s easy to revert to big narratives and much harder to let small, surprising, and telling stories emerge.

By Thaler Pekar | 2 | Jul. 16, 2013
 

Nonprofits

Creating a Common Language for Cross-sector Collaboration

A framework for visualizing problems and a common language for talking about them can make all the difference.

By Sandra Bates | 1 | Jul. 12, 2013