Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Tag: Marketing & Communication

 

 

Bold but Flexible: How to Effectively Share Your Vision

Creating change requires that organizations effectively communicate their vision in a way that draws in both existing allies and "unusual suspects."

By Risa Lavizzo-Mourey & Fred Mann | 3 | Jan. 22, 2015
 

Making Ideas Move

Investing in communication—whether you’re selling soda or social change—yields results.

By Sean Gibbons | 4 | Jan. 15, 2015
 
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Environment

Sell the Wind

What are social marketers to do when their target audience couldn’t care less about the change they want to make? Here's how one group got everyday people to care about alternative energy.
By Cathy L. Hartman & Edwin R. Stafford | Feb. 18, 2010
 

Environment

What’s Next: Out-Greening Your Neighbor

Nobody wants to be the biggest energy hog on the block.
By Suzie Boss | Nov. 18, 2009
 
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Fundraising in Tough Times

Our economy is in bad shape and will only get worse. So what can fundraisers do to minimize the impact of this difficult period on our organizations, and at the same time maximize income?
By Mal Warwick | 7 | Apr. 13, 2009
 
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Fundraising

Ten Nonprofit Funding Models

For-profit executives use business models—such as "low-cost provider" or "the razor and the razor blade"—as a shorthand way to describe the way companies are built and sustained. Nonprofit executives are not as explicit about their funding models and have not had an equivalent lexicon—until now.
By William Landes Foster, Peter Kim, & Barbara Christiansen | 49 | Mar. 16, 2009
 

Lose the Marketing Department

If marketing isn't built into your entire organization, you're lost.

By Jeff Brooks | 29 | Jul. 24, 2007
 
Marketing Research: That Won't Break the Bank Alan R. Andreasen

Nonprofit Management

Marketing Research

This straightforward book offers a primer in how to conduct effective and affordable market research that reveals valuable information about customers or clients.
Reviewed By Claire Alexander | Apr. 13, 2007
 

The Patina of Philanthropy

Corporate altruism has shrunk as corporate avarice has grown.

By Mark Rosenman | 18 | Apr. 11, 2007
 

Nonprofit Management

The Power of Brands

Not only does a distinctive brand help a nonprofit raise its visibility among the public, it also develops deeper ties with donors, partners, and other stakeholders.
By Adrian Sargeant & John B. Ford | 3 | Dec. 18, 2006