By focusing and improving how they treat their donors, nonprofits will find a higher giving retention rate.
Nonprofits need to do a better job of engaging their givers if they want to continue to receive funding.
Wealthy philanthropists are putting off making new gifts.
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During these tough economic times, appeals to the heart may replace quantitative metrics in successfully appealing to donors.
The author breaks down how public funding of the arts should be put towards performance, exhibition, and education leaving the artists and their creative process to private patronage.
As the economy continues to shrink, individuals will need to make a more conscious effort to give.
Recent surveys on giving by corporations and high-net-worth individuals look promising for the nonprofit sector. The author submits how to best obtain these resources in a competitive fundraising environment.
The author suggests that nonprofits seek lobbying help from corporations that are limited in the cash they can offer.