Wealthy philanthropists are putting off making new gifts.
During these tough economic times, appeals to the heart may replace quantitative metrics in successfully appealing to donors.
The author breaks down how public funding of the arts should be put towards performance, exhibition, and education leaving the artists and their creative process to private patronage.
As the economy continues to shrink, individuals will need to make a more conscious effort to give.
→ This form is for US/Canada subscribers. Are you an international subscriber?
Click here instead.
Subscribers get premium online access (articles with a key) including 9-year archive, downloadable digital edition, quarterly print issues (optional).
Recent surveys on giving by corporations and high-net-worth individuals look promising for the nonprofit sector. The author submits how to best obtain these resources in a competitive fundraising environment.
The author suggests that nonprofits seek lobbying help from corporations that are limited in the cash they can offer.
Nonprofits should focus inward and get their organization's fundraising strategies in order before they go "rush[ing] to grab a piece of the government's financial bailout package."
While being competitive at the base of the pyramid, don't lose focus on your customer or client. The remedy may be cooperation between organizations.