Giving is motivated by humans’ deeply held need to find meaning in life.
Don't assume your donors share your view of the world.
Ditch the statistics -- to fundraise more effectively use story.
→ This form is for US/Canada subscribers. Are you an international subscriber?
Click here instead.
Subscribers get premium online access (articles with a key) including 9-year archive, downloadable digital edition, quarterly print issues (optional).
Does your mail annoy your donors?
Why do we so rarely hear grantmakers or nonprofits arguing publicly about the best ways to achieve impact?
How the grantmaking entity of the 21st century might be built.