Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Tag: Cause Marketing

 

Joint marketing programs between businesses and nonprofits that provide public benefits

 

Nonprofits

Driving Change Through Pride of Place

A look at how behavior-change marketing is benefiting conservation and how organizations can use it for their own causes.

By Brett Jenks | 2 | Jan. 28, 2015
 

Nonprofits

Making Nonprofit-Corporate Alliances Work

The benefits and pitfalls of partnerships between nonprofits and business—and how to do it right.

By Shayna Samuels & Glenn Turner | 2 | Nov. 3, 2014
 
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Urban Development

Design for Cleaner Living

By Suzie Boss | 1 | Aug. 13, 2014
 

Individual Giving

Millennials and the Social Sector: What’s Next?

How the Millennial generation connects, gets involved with, and gives to social causes—insights from a four-year study.

By Derrick Feldmann & Emily Yu | 5 | Jun. 18, 2014
 

Nonprofit Management

One Story, Mass Engagement

Presenters at the second-annual Social Media on Purpose conference discuss the power of one in generating global support.

By Devin Briski | 1 | May. 23, 2014
 

Arts

Good Show

By Suzie Boss | May. 14, 2014
 

Corporate Philanthropy

C³: The Exponential Power of Company-Cause-Culture Partnerships

Companies can achieve more than traditional corporate social responsibility efforts by partnering with celebrities.

 
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Social Entrepreneurship

The Limits of Buy-One Give-One

Most socially responsible businesses won’t succeed by giving away something for free.

By Nathan Rothstein | 8 | Jan. 28, 2014
 
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Socially Responsible Business

When Mission Doesn’t Matter (Enough)

A cofounder of Cause, a recently shuttered “philanthropub,” reflects on the challenges of mixing business with charity.

By Nick Vilelle | 19 | Jan. 13, 2014
 

Social Entrepreneurship

Inside the Buy-One Give-One Model

By Christopher Marquis & Andrew Park | 12 | Nov. 20, 2013