Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Tag: Cause Marketing

 

Joint marketing programs between businesses and nonprofits that provide public benefits

 
SSIR blogger Thaler Pekar is the principal partner of Thaler Pekar & Partners. She facilitated the opening plenary of the most recent Smithsonian Institute Conference on Organizational Storytelling.

Foundations

Reflection Through Narrative

How international organizations gain insight, innovation, and internal alignment through story.

 
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Nonprofits

Moving From Verbal to Visual Cause Marketing

Why nonprofit leaders need to improve their visual fluency—plus a crash course on how to do it.

By Curtis Chang | 1 | Apr. 15, 2014
 

Corporate Philanthropy

C³: The Exponential Power of Company-Cause-Culture Partnerships

Companies can achieve more than traditional corporate social responsibility efforts by partnering with celebrities.

 
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Socially Responsible Business

When Mission Doesn’t Matter (Enough)

A cofounder of Cause, a recently shuttered “philanthropub,” reflects on the challenges of mixing business with charity.

By Nick Vilelle | 19 | Jan. 13, 2014
 

Philanthropy

Giving That Gets Engagement

A look at growing engagement in #GivingTuesday and common themes that emerged during the 8-week Giving That Gets Results series.

By Susan Wolf Ditkoff & Henry Timms | 1 | Dec. 11, 2013
 

Social Entrepreneurship

Inside the Buy-One Give-One Model

By Christopher Marquis & Andrew Park | 12 | Nov. 20, 2013
 

Socially Responsible Business

Donations on Tap

By Suzie Boss | 2 | Aug. 14, 2013
 

Fundraising

Your Next Donor Is a Toothbrush

As more corporations realize the potential of cause-marketing, more charities can create partnerships that result in exposure and revenue.

By Dylan Nord & Kevin Lee | Jul. 26, 2013
 
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Fundraising

Collaborative Disruption in the Nonprofit World

Nonprofits are making funding an integral part of their mission, and working with for-profits and other nontraditional partners to deliver on that mission.

By Kyle Zimmer | Jun. 11, 2013
 

Nonprofits

It Can Be Smart to Dumb Things Down

Keeping your message simple helps mobilize people in support of your goals.

By Doug Hattaway & Jenn Henrichsen | 2 | May. 17, 2013