Keeping your message simple helps mobilize people in support of your goals.
Tag: Cause Marketing
Joint marketing programs between businesses and nonprofits that provide public benefits
A case study on how the Human Rights Campaign successfully used online cause marketing.
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The rapid spread of social media has catapulted the possibilities and scale of relationship-building into the stratosphere.
A national study of alumni explores attitudes, motivations, and behavior associated with giving.
Use of Facebook (or any other social media platform) should be guided by a larger strategy with goals that further your organization's mission.
Many donors have also realized that social media can help them become significantly more effective in pursuit of their philanthropic goals.
Unmotivated donors didn’t materialize out of the ether when social media started taking over the world.