Companies can achieve more than traditional corporate social responsibility efforts by partnering with celebrities.
Tag: Cause Marketing
Joint marketing programs between businesses and nonprofits that provide public benefits
A cofounder of Cause, a recently shuttered “philanthropub,” reflects on the challenges of mixing business with charity.
A look at growing engagement in #GivingTuesday and common themes that emerged during the 8-week Giving That Gets Results series.
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As more corporations realize the potential of cause-marketing, more charities can create partnerships that result in exposure and revenue.
Nonprofits are making funding an integral part of their mission, and working with for-profits and other nontraditional partners to deliver on that mission.
Keeping your message simple helps mobilize people in support of your goals.
A case study on how the Human Rights Campaign successfully used online cause marketing.