Stanford Social Innovation Review : Informing and inspiring leaders of social change

SUBSCRIBE | HELP

Health

Using Social Media for Social Good

Social media can do more than provide entertainment—it can also prolong or save lives. In this university podcast, Stanford business professor Jennifer Aaker tells the story of how friends drove a call to action online that provided a bone marrow transplant for a Stanford graduate who was diagnosed with leukemia. She talks about lessons for successful social media campaigns derived from the efforts of that grassroots registry, which still actively matches donors to patients. Aaker spoke at the USRio+2.0 Conference, hosted by the Stanford Graduate School of Business.

Listen to this podcast.

Tracker Pixel for Entry
 

Leave a Comment

 
 
 
 
 

Please enter the word you see in the image below: