Using Social Media for Social Good
Social media can do more than provide entertainment—it can also prolong or save lives. In this university podcast, Stanford business professor Jennifer Aaker tells the story of how friends drove a call to action online that provided a bone marrow transplant for a Stanford graduate who was diagnosed with leukemia. She talks about lessons for successful social media campaigns derived from the efforts of that grassroots registry, which still actively matches donors to patients. Aaker spoke at the USRio+2.0 Conference, hosted by the Stanford Graduate School of Business.
Audio lectures brought to you by Social Innovation Conversations, co-hosted by Stanford Social Innovation Review's Managing Editor Eric Nee.
A global study of healthcare social enterprises shows that partnerships, not investment, are the key to healthcare innovation and new markets.
Solnechny Mir (Our Sunny World) is a Russian rehabilitation center that hosts more than 250 children and their families each week.
A community-based program in rural Kentucky uses face-to-face social networks to promote wellness.
The knowledge, skill, and compassion of the health care community can help stop modern slavery.
Getting promising drug discoveries out of university labs and into the drug pipeline is more difficult than it should be.
Advance market commitments can help solve global development problems impaired by market failure.
Connecting information, applications, data, and people—a report from the Stanford 2013 Healthcare Innovation Summit.
Lessons for entrepreneurs abound in the new biography on Molly Melching’s work.
