Social Innovations
Jennifer Aaker - The Dragonfly Effect and Social Enterprise
How can you leverage the power of design thinking and psychological research with practical tools and strategies to get your social enterprise off the ground? In this university podcast, sponsored by the Stanford Center for Social Innovation, Stanford Graduate School of Business marketing professor Jennifer Aaker introduces the "dragonfly effect" model to illustrate how technology can be used to support business and social missions.






A groundbreaking microfinance model is bringing out the best in society.
Useful knowledge for the social sector coming from academic researchers is severely limited.
Big business can join forces with social enterprises to support India’s inclusive growth.
We must invest in the financial literacy of social entrepreneurs and in the social literacy of investors.
Reflections on a discussion about the capacity for continuous innovation in social sector organizations.
A follow up to the recent post "Some Questions About Udacity."
From the Field Series: A living case study of Makmende, which provides women in Nairobi with coordinated walking groups.
Exploring open spaces, parks, gardens, and trails as tools for social impact.
Universities are the missing link in entrepreneurship.


