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Audio lectures brought to you by Social Innovation Conversations, co-hosted by Stanford Social Innovation Review's Managing Editor Eric Nee.

Jennifer Lynn Aaker on social responsibility in daily life

Technology & Design

Creating Infectious Action

Jennifer Lynn Aaker discusses a repeatable method that we can follow to get people to take action, but perhaps even more important, to influence people to get others to take action as well.

Featuring Jennifer Lynn Aaker | Aug. 4, 2011 | 10 minutes