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Does Generation Y Really Want Change?

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Posted: July 20, 2009 07:34 AM
Author: Rosetta Thurman

I was at the Council on Foundations pre-conference earlier this year where Mark Rosenman asked me if I thought that “next gen” meant radical change in the nonprofit sector. Lately, the term “next gen” has become the buzzword of choice used to describe the next wave of nonprofit leadership, specifically in describing generational changes in the sector.

I always thought “next gen” was a funny little term for Generation Y, connoting an image of a sea of young, fresh faces pumping our fists into the air, ready to take over the world. I wish we had had more time to discuss it, but I recall that my main comment to Mark was that I didn’t necessarily think that the next generation, namely Generation Y, represented drastic change. I was shocked at myself as soon as the words left my mouth. With all of my commentary on how nonprofits need Generation Y leadership, my sense was that although we have vast potential, the majority of us “next gen” folk are not using our skills, education, or power to change the status quo. Rather, much of our complaining rallying within the nonprofit sector has been around improving work conditions, and obtaining higher salaries.

While it’s clear that young people really want to work in the nonprofit sector, it’s still not entirely clear to me whether we really want to develop the kind of leadership that will effect real social change. Are we still interested in the pursuit of truth and justice? If not, then who moved our values?

Somebody said “To be young and not be revolutionary is a biological contradiction.”
Very well, then, we contradict ourselves. Just because we’re young, does not necessarily mean we really want things to change. As it turns out, we’re not talking about a revolution. At least not in the traditional sense if, by revolution, we are referring to one of its many definitions:

  • a fundamental change in power or organizational structure,
  • a sudden, complete or marked change in something,
  • or even the Latin “revolutio,” to turn over

Most Generation Y nonprofit leaders are not thinking about changing anything. The “next gen” is pretty much still emulating the older generations, afraid to fail, trying not to rock the boat for fear we won’t ever get a chance to sit at the big kids table. We are trying to get the right education so we can learn how to do all the right things at the right time so we can get the right jobs so we can move up into the right positions so someone can bestow upon us the right kind of power that will allow us to finally make a difference and make things right in the world. Believe me, I know because I get tons of related questions through this and my other blog.  We forget that even in the 21st century, the fundamental aspects of creating change have not changed.
We forget that:

  • The revolution will not be televised.
  • The revolution is not a Cause on Facebook.
  • The revolution will not be Twittered.
  • The revolution will not be webinared or webcast and will not be available for download afterward.
  • The revolution will not be funded.
  • The revolution will not happen if we wait for permission.
  • The revolution will not happen if we keep our mouths shut.
  • The revolution is not (entirely) online and you cannot access it with your iPod or even on your shiny new Mac.

The revolution is out there in your community doing the dirty, messy work of 2 million nonprofits, speaking out to oppose that which you are against and speaking up to advance what you are for. The revolution is taking responsibility for our schools and joining your daughter’s PTA, running for a seat on the board of your neighborhood association. The revolution requires the courageous leadership of you and me and everyone we know. We must be the change we wish to see.

Does Generation Y really want change? If the answer is yes, then we’re going to have to prove it.


imageRosetta Thurman is an emerging nonprofit leader of color working and living in the Washington, D.C. area.  She holds a Master’s degree in Nonprofit Management and blogs about nonprofit leadership and management issues at Perspectives From the Pipeline.

 

 

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Will someone explain to me what happened to Gen X in the discussion?

What does the term “Gen Y” mean? That you’re younger cohorts of GenX but you’ve disavowed your powerful birthright because you bought into the stereotypes?  Or that you’re a Millenial, and you’re confused because you’ve never heard the term?

If you’re “Gen Y” and you’re under age 29, then you’re really a Millenial - get with your own program: Form teams, build groups, and create waves of effectiveness.  Carrot mobs? Pure Millenial! Go young people!

If you’re the last few cohorts of GenX, stop calling yourself “Gen Y” to differentiate yourself from us, and figure out what we’ve all done RIGHT, and claim your birthright as resilient, flexible, and quietly generous un-organizers. Self-loathing is passe.

Who’s “GenX”? Try the founders of eBay, Amazon, AND Google to start (and MySpace and Friendster, the progeniturs of online social networks. And YouTube).  And as for exceptional generosity and “walking the walk,” let’s all go read this old news: http://www.reuters.com/article/pressRelease/idUS131502+03-Sep-2008+PRN20080903

OK?

Generation X: Powerful, flexible, resilient, experienced leaders during crucial times.

»» Posted by: Jessica Margolin on July 20, 2009 02:00 PM

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By the way, Rosetta, nice post!  Sorry, yes, I have a bit of an axe to grind: I really just don’t understand the term Generation Y. It is meaningless to me.

I think you’re asking something of a set of cohorts that goes against their natural tendencies. How old are Gen Y that they’d be joining PTAs? Because those are probably GenX, and yes, GenX does have a traditional problem of, understanding just exactly what Responsibility means, shying away from it.

As for Millennials, most are getting their feet wet, and what they do exceptionally well—just crazy-well—is swarm. So standing up and standing out? Not the easiest thing. What I’ve observed is that it’s not so much that Millennials get hung up waiting to seek permission, it’s that they engage in ultra-fast consensus building, and if the consensus isn’t there (yet), they abort. I’m just fascinated by it.

As consensus will coalesce more quickly around a central catalyst - maybe that’s what you’re seeing as “waiting for permission”?

»» Posted by: Jessica Margolin on July 20, 2009 02:42 PM

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Jessica,

Generation Y is actually another name for Millennials or Generation Next.  Most of us were born to Boomers in the early 1980’s to early 1990’s.

Generations have a lot of names thrown at them and there is some variance in what years separate generations.  I’ve seen 1977-1994, 1980-1995, 1980-1999 etc.  Generations aren’t a cut and dried science.  There’s plenty of gray area and overlap.  There are also a lot of broad brushstrokes when talking about generations.

Generation X is usually “forgotten” because they’re such a small cohort in comparison.  Usually that cohort is defined by being born in the mid 60’s to late 70’s, after the Baby Boom ended (1943-1960 or 1964)

This Wikipedia article is interesting to keep in mind: http://en.wikipedia.org/wiki/Baby_boom
“People born during such a period are sometimes called baby boomers, but note the difference between a demographic boom in births and the cultural generations born during such a birth boom.”

It’s about the culture of the generation, not about what years people were born.  But the year in which someone was born can tell you what events were important in their life, i.e. a Millennial can tell you where they were when the WTC went down, a Boomer can tell you where they were when man walked on the moon, etc. It’s about the big events that are happening in the world around them in their formative years.  For example, Affirmative Action, Anita Hill, Bill Clinton, OJ’s trial, all made an impact on Milennials and how they see the world and react to it.  They’ve also seen their parents and news reports of people getting screwed over by corporations they expected to serve for their entire career.

Back to concern about Gen X and some of the things they may/may not volunteer for (i.e. PTA).  I’ve been told that, as a volunteer coordinator, Gen X’ers don’t like joining boards and such (like PTA). They prefer to have a specific assignment they can control - they know what needs to get done, they know the timeline, they deliver.  Again, broad brushstrokes though.

Hopefully that adds some depth to the conversation on generations at least.  It’s a really interesting idea to me, at least.

»» Posted by: Marissa Pherson on July 22, 2009 02:01 PM

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Pretty cool piece about the younger generation.

http://blogs.harvardbusiness.org/haque/2009/07/today_in_capitalism_20_1.html

»» Posted by: Jason on July 23, 2009 02:04 PM

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