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Are we looking for innovation in all the wrong places?

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Posted: April 7, 2004 06:21 PM
Author: Perla Ni

The following is a guest entry by Bruce Cameron, executive director of Openings, a Wisconsin-based nonprofit.

Nonprofits with large visions but shrinking governmental and private funding resources can quickly tire of getting back to basics or doing more with less solutions.  Yet, real innovation continues to be rare in many of these organizations.  Perhaps this is so, not for lack of leadership or the willingness to risk, but because the approaches we take to innovation are themselves inconsistent with being innovative.  As just one example, there is our rather automatic insistence on asking how something can be done in advance of fully developing the what, i.e. the possibility we are setting out to realize. 

Why is that?  When we ask how, we immediately limit ourselves to what we already know can be done.  Many organizations find it difficult to sustain a conversation for whats that they or others do not have either existing or anticipated hows for. 

Our reflexive demand to know how something can be done, coupled with our reliance on experts, comes from a desire to understand.  Yet our best innovations are actually understood only in the aftermath of their creation; understanding is rarely present in the beforemath of innovation and, in fact, can block the creative process.  Ever try to duplicate a successful program that you or another organization did indeed invent?  Getting it right and understanding how it was done seem only to obscure the source of what made the original innovation shine so brightly.

Try as we might, we simply cannot conduct our search for innovation while holding to our need for predictability.  We may fear that we are left with random and arbitrary; indeed, donors and boards do hold us accountable for bringing innovation into reality.  Yet, those same innovations simply will not arise within the confines of reality (as we know it).

We often overlook a third path to innovation, one lying just outside this false choice between predictable and random, one clearly within reach for most nonprofits.  What inspires you!  This in turn shifts our thoughts away from can we do it and brings us close to the heart of the matter—can we just say it! 

Bruce Cameron, OPENINGS* ? 2004

*OPENINGS delivers programs on leadership development and organizational redesign
for value based institutions in SE Wisconsin.

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The “what” is often unknown and unpredictable as though we think we’re moving toward a certain end, there are often unforeseen (positive and negative results).  I think that the “how” is an important aspect of innovation, not in the sense of methods, but rather in terms of the values we express as we go about our work.

»» Posted by: Jerry Yoshitomi on April 15, 2004 11:53 AM

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In my neck of the non-profit woods, we persist in believing that all we need to do is find the best model program and transplant it.  That minimizes risk (since the model has been tested elsewhere), maximizes predictability, and absolves us of the burden of proof that scarce resources are being used cost-effectively.  Yet, as Bruce suggests, it doesn’t work.  Time after time our precious transplant dies outright or struggles through a sickly existence, never realizing its imagined potential. 

I believe that the reason a particular project succeeds is more attributable to the people involved than its objective design, not to mention the fact that copying other people’s work doesn’t really qualify as innovation.  I really believe that if the non-profit sector had been in charge of the Hubble Space Telescope project, we would have spent years in fruitless wrangling, then dismounted the Mt. Palomar telescope, tied it to a booster rocket, and hoped for the best.

I agree that we overlook the power of inspiration, the flash of recognition that comes when we see something in our mind’s eye that’s “right,” but doesn’t exist yet.

If anyone knows how to instill that quality in people, let me know.

»» Posted by: Dick Jacobs on April 15, 2004 01:14 PM

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The whole “best practices” movement is an attempt by funders to minimize risk. But risk and reward are inextricably linked. It’s not that I want to fund programs that are doomed to fail, it’s just that once in a while I wish something would cross my desk that makes me say “Hmmm, what a great idea.” Thanks Bruce for a great insight into why we keep failing to succeed.

»» Posted by: Tim Ervolina on April 15, 2004 04:27 PM

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Think that all too often our training, professionalism and targeted focus keeps us from the processes and experiences that can lead to intellectual/programmatic breakthroughs...combined with a fear of perceived failure.

»» Posted by: Lon M. Burns on April 16, 2004 01:05 PM

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Bruce’s insightful article reminds me of a way some of us use to explore the “what” proposition: We begin by eliminating the potential confounds of the “how.” It goes like this:  “If money (time, geography, people needed, resources, etc.) was not an object, what would you create for...” Bruce reminds us that inspiration and dreaming are kinfolk that can take us to solutions (if we trust them to).

»» Posted by: Dr. G.M. Woodard on May 25, 2004 03:57 PM

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There was a good article “New Definitions of Social Entrepreneurship” on this subject by Gregory Dees, professor of social entrepreneurship and nonprofit management at Duke University at
http://knowledge.wharton.upenn.edu/index.cfm?fa=viewArticle&id=897

»» Posted by: Dmitri on June 29, 2004 08:24 PM

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I’m involved in an innovative venture designed to get nonprofits past the risk. To minimize my risk, however, I’ve asked the beneficiary nonprofits to send volunteers my way. Unfortunately, they were unable to envision doing even that.

I feel sorry for the nonprofits in their trench mode of combat. When someone offers them a hand out of the trench and into a rich environment of collaboration, I cannot understand how they can turn down the invitation.

To make the situation more clear, my venture would involve selling home decorating items and passing the profiits along to human service organizations in my community. No risk there. So what’s the real problem?

»» Posted by: Kathy Johns on February 4, 2005 04:19 AM

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I agree that we overlook the power of inspiration, the flash of recognition that comes when we see something in our mind’s eye that’s “right,” but doesn’t exist yet.

»» Posted by: mr.Kopsit on May 26, 2005 03:34 PM

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Innovators are generally perfectionists and they like things to be perfect. They are dissatisfied. They raise their voice against the system / practices by introducing new systems / practices. The question is to identify innovators and enable them to sustain. That is what I found in my researches on innovators. They need to be supported to become entrepreneurs.

»» Posted by: Dr Trilok Kumar Jain on January 11, 2006 02:18 PM

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Thank you, Mr. Cameron, and to authors of the comments above.  As one of the “innovators” Mr. Cameron made reference to, and someone often on the verge of entrepreneurship, I can truly relate to the expressed views.  Maybe, if I can break out of the inventor shell that I operate in, I will find, through proper internet searching, a person or group that is truly interested and able to see beyond what is already obvious. 

Having said that, I will confess that we innovators/inventors do tend to only see the trees.  The right people might be able to see both the forest and the trees.

»» Posted by: Jack Kettlestrings on December 22, 2007 01:37 PM

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