Stanford Social Innovation Review

Tuesday, Sept. 23, 2008

8 – 9 a.m.
Registration and Continental Breakfast

9 – 9:15 a.m.
Welcome from the Stanford Social Innovation Review and the Association of Fundraising Professionals

9:15 – 10:30 a.m.
Moving from Insight to Action
Mark Kramer, Managing Director of FSG Social Impact Advisors, Senior Fellow, John F. Kennedy School of Government, Harvard University
Increasingly, foundations are moving away from formal impact evaluation to more timely, pragmatic and participatory approaches. Kramer will describe this paradigm shift and suggest tools that can lead to more useful and less burdensome evaluations.

11:00 a.m. – 12:15 p.m.
Social Networking for Nonprofits
Jeff Patrick, Founder and President of Common Knowledge
Social networking offers nonprofits new ways of connecting with its community. Patrick demystifies the buzzwords and will show you how your nonprofit can take advantage of exciting new Web 2.0 technologies.

12:15 – 1:30 p.m.
Lunch

1:30 – 2:45 p.m.
The Psychology of Giving
Jennifer Aaker, General Atlantic Professor of Marketing, Stanford Graduate School of Business
Professor Jennifer Aaker will discuss insights into why and when we give and don't give. You'll find out ways to make the most out of your giving and how to get the most if you're on the receiving end. Professor Aaker will also discuss the impact of giving for both non-profit and for-profit companies, illuminating the link between volunteering and monetary donations as well as the link between giving and building a strong brand. A key takeaway will be an understanding on how to make asks (to employees, consumers and donors) and how to effectively use donation requests to build your brand.

3:15 – 4:15 p.m.
How Great Teams Turn Conflict into Strength
James A. Phills, Professor of Organizational Behavior (Teaching), Director of the Center for Social Innovation Diana McLain Smith, Partner, Monitor Group, Author of Divide or Conquer: How Great Teams Turn Conflict into Strength
Every team is only as strong as its weakest relationships. In this lively open discussion, Smith will tackle the toughest challenges faced by the nonprofits in the room. Professor Phills will moderate. Learn what you can do to build relationships strong enough to master a team’s toughest challenges.

4:15 – 6 p.m.
Networking Reception

Tuesday, Sept. 24, 2008

8 – 9 a.m.
Continental Breakfast

9 – 10:15 a.m.
Can Nonprofits get More Bang for the Buck?
Robert Searle, Partner, The Bridgespan Group
By taking advantage of economies of scale, three nonprofits were able to reduce costs without sacrificing the quality of their outcomes. Learn about the role of “managing” costs at nonprofits.

10:45 a.m. – 12 p.m.
Learn to Love Lobbying
Fraser Nelson, Consultant to nonprofits, former Executive Director of the Disability Law Center, Utah
To make the changes nonprofits want to see in the world, nonprofits need to learn to love lobbying. Find out what lobbying is and isn’t and how to go about your lobbying efforts.

12 – 1:15 p.m.
Lunch

1 – 2:30 p.m.
Ethics in the Nonprofit Sector
Deborah Rhode, Ernest W. McFarland Professor of Law, Stanford Law School
Professor Rhode will explore the ethical challenges faced by leaders of nonprofit organizations. Although many ethical issues are the same as in for-profits, nonprofits also have unique challenges.

2:45 – 4 p.m.
Tax Incentives and the Nonprofit Sector
Rob Reich, Associate Professor, Department of Political Science, Stanford University
U.S. charitable giving last year was more than $300 billion, costing the U.S. Treasury more than $60 billion in foregone tax revenue. Why does the U.S. subsidize charitable giving in this way? Should current tax incentives be restructured? Professor Reich will provide three justifications for these tax incentives and show the implications for public policy more broadly.

4 p.m.
Wrap Up