Stanford Social Innovation Review

5th Annual Nonprofit Management Institute 2010: October 5 - 6!

Leading During Times of Change
Early-bird deadline extended until September 7!

Today nonprofit executives are leading their organizations during tumultuous structural change. The recession has permanently changed the approaches organizations need to take to raise funds; nonprofits have to work with government in new ways; traditional governance models are shifting; and social media has turned communication upside down. This year’s Nonprofit Management Institute will address these important strategic topics and emphasize the new leadership skills needed for managing and growing nonprofit organizations during times of dramatic change.

Speakers at this intensive two-day conference are professors from Stanford Graduate School of Business and leading practitioners from across the country. The conference is held on the beautiful Stanford campus and includes time for networking with other participants, who come from organizations of all sizes and types, from the US and around the world.

The Nonprofit Management Institute, an annual 2-day conference, is brought to you by the Stanford Social Innovation Review (SSIR) and Association of Fundraising Professionals (AFP).

• What You Will Learn
• Who Should Attend
• What Last Year's Attendees Are Saying
• Program
• What Your Conference Fee Also Includes
• Facilities and Location
• Lodging
• Registration
• Contact Information
• About AFP and SSIR

What You Will Learn

We know how difficult it is to spend money on a conference and take time out of the office. The goal of these intensive two-days is to give you concrete, innovative ideas for leading your organization—ideas that you can take home and put into action. University professors will share ways of adapting the best business practices to the nonprofit model. Practitioners with years of experience working with nonprofits will share their learnings.

Who Should Attend

The Nonprofit Management Institute is for senior-level nonprofit executives including CEOs, executive directors, board members, and others with significant leadership responsibilities. Every year the Nonprofit Management Institute features an all-new program, so many attendees come again and again.

TOP OF PAGE

What Past Attendees Are Saying About Our Program

“In my 25 years of ‘professional life,’ this was the best, most-thought producing, educational training I’ve attended. Great ROI!”
“The quality of programs/speakers has been outstanding. I’m going home with many ideas and to-do’s. Well done!”
“Great experience. Mind-blowing lectures. Very high caliber of speakers. Organizers did a great job.”
“I am continually impressed by this conference. Thank you! It will help me be a stronger leader.”
“As a funder, these sessions were extremely valuable to me.”
“Overall quality of speakers was VERY high – thanks for putting together a really worthwhile event. P.S. Conference food and facilities were lovely!”
“This is my first time – I expect to be back the future!”
“Your partnership [SSIR and AFP] addresses relevant, timely issues coupled with best practices and supported by research. As a seasoned fund-raiser, this has been a refreshing, thought-filled institute!”
“Brilliant, thought provoking, and very useful for strategic leadership!”

Program

The evening before the conference, October 4, attendees are invited to a Welcome Reception from 5:30 to 7:00 pm. The reception will be held poolside at the Sheraton Palo Alto.

The Nonprofit Management Institute takes place from October 5-6. Conference is from 8am to 4:30pm. There will be a networking reception at the end of the first day of sessions.

Tuesday, October 5

8 - 9am: Registration and Continental Breakfast

9 - 9:15: Welcome

9:15 - 10:30: Using Social Media to Make a Difference. Jennifer Aaker, General Atlantic Professor of Marketing, Stanford Graduate School of Business
In the past year, a dizzying number of people have written about the mechanics of using Facebook, Twitter, email, and YouTube, yet few address one of our biggest desires: How to leverage the incredible power of new social technology for impact. The goal of this talk is to help attendees harness social technology in support of a clear single, focused goal to cultivate social good. Aaker will discuss the science of social persuasion and how coordinating four small activities can produce disproportionate results. Aaker will show attendees how with energy, focus, and a good wireless connection, anything is possible.

10:45 - noon: Taking Actions to End the Starvation Cycle. Don Howard, Partner, and Ann Goggins Gregory, Director of Knowledge Management, Bridgespan Group
The Nonprofit Starvation Cycle dangerously undermines nonprofits' ability to deliver on their missions. The cycle starts with funders’ unrealistic expectations about how much running a nonprofit costs and results in nonprofits misrepresenting costs while skimping on vital functions. Overhead and its role in enabling (or, in the view of some, limiting) social impact has gotten much attention recently, and the presenters will make sense of recent developments—both good and bad—and suggest ways of turning a vicious cycle into a virtuous one. The session will create opportunities for small-group interactions and collective problem solving, so that participants feel empowered to take action themselves.

Noon - 1:30pm: Lunch

1:30 - 2:45: Raising Governance Performance. Edward A. Martenson, Professor (Adjunct) and Chair of Theater Management, Yale School of Drama
“Mission Driven Governance” (SSIR, Summer 2009) provided a framework for assessing an organization’s governance based on this fundamental principle: Governance performance is measured in terms of fulfillment of the organization’s mission, and regular systematic performance assessment is the prerequisite to improving it. In this session, co-author Martenson uses real-world examples to illustrate the concrete steps an organization may take to improve its governance performance after it is accurately assessed.

3 - 4:15: The Emerging Social Impact Market: Fostering Social Innovation and Investing in What Works. Andrew Wolk, CEO, Root Cause
Despite the massive resources devoted to addressing social problems here in the United States and abroad, solutions are not spreading and enduring at a rate that can meet today's challenges. We need a social impact market that brings the nonprofit, public, and business sectors together to foster social innovation and direct resources based on performance. In all three sectors, a new generation of leaders is emerging, ready to work together within this market. Wolk will discuss what new skills and information these leaders—which include the attendees to this conference—need to help them bring 21st-century solutions to old social problems.

4:15 - 4:30: Wrap-Up

4:30 - 6: Networking Reception

Wednesday, October 6

7:30 - 8:30am: Continental Breakfast

8:30 - 10:30: Building Consensus in Multi-Stakeholder Groups. Sam Kaner, Executive Director, Community at Work, Organizational Development Consultant to the Stanford Center for Social Innovation
Kaner’s writing on collaboration has been influential for two generations of leaders who want to put inclusive, participatory values into practice in their organizations. This double-length session provides a fast-paced overview of some of Kaner’s key insights on group dynamics, consensus building, and the leader’s role in participatory meetings. His presentation combines lecture, group discussion, and small-group interactions, so that nonprofit leaders can apply his concepts to their own real-life situations. Attendees will come away with a fresh perspective and some tools to use right away.

11 - 12:15pm: Influence without Authority. Carole Robin, Lecturer in Organizational Behavior, Stanford Graduate School of Business
Influence is the key to getting things done in today’s organizations. We need others for information and resources, as well as their cooperation to implement solutions. Increasingly, this involves having to influence peers—both within our department and across business units. Furthermore, we need to influence upward—our boss and others in the hierarchy. With peers and bosses, we need to know how to “influence when we have no authority.” And even with direct reports, one can’t “command” excellence. Robin’s session will provide attendees with conceptual models, tools, and experiential activities that strengthen this critical leadership skill.

12:15 - 1:30: Lunch

1:30 - 2:45: Design for Inclusion. Jocelyn Wyatt, Social Innovation Lead, IDEO
Drawing from the work of IDEO, a design and innovation consulting firm, Wyatt will discuss the importance of innovation in the social sector and share the process and tools of design thinking. She will provide fresh examples of innovations from the developing world that have a positive impact on communities globally. Attendees will have an opportunity to discuss how they have applied elements of design thinking within their own organizations and what the effects have been.

3 - 4:15: Leadership in a Networked World. Katherine Fulton, President, Monitor Institute
This closing session will synthesize and personalize many of the conference themes—the changing context for social change, the need for new funding models, the imperative for innovation, the pressure from shifting stakeholders, the opportunities inherent in new technologies, and more. What do these demands mean for you as a leader? Fulton will reflect on 30 years of her own experience leading, advising leaders, and researching the future to consider the key messages from the conference. What will we all be called upon to do as we face the very new challenges of the coming decade?

4:15 - 5:15: Closing Coffee Hour

What Your Conference Fee Also Includes

• At the conference you will enjoy delicious, primarily organic and locally grown food at the:
  • Welcoming poolside reception at the Sheraton hotel the night before the conference opens
  • Networking reception in Ford Gardens at the conference center after the first day
  • Breakfast both conference days
  • Delicious lunches in the outside garden
• Free nearby parking or free shuttle from hotel to conference center
• List of conference attendees with contact information
• A binder with the presentations and other useful information
• A post-conference website for additional resources, photos, and podcasts
• Opportunities to buy books written by speakers and get them signed
• For AFP members, attendance qualifies for CFRE credits
• Free internet service at conference center and access to business center
• Certificates of completion at the end of the conference

Facilities and Location

The program will be held at the Frances C. Arrillaga Alumni Center, a state-of-the-art facility located on Stanford University's campus. Lunches, breaks, and the October 6th networking reception are held in beautiful Ford Gardens next behind the conference room. The Alumni Center serves locally grown organic food.

Stanford is located between San Francisco and San Jose in the heart of Silicon Valley. The campus' 8,100 acres reach from the rural foothills of the Santa Cruz Mountains to the Stanford Shopping Center in Palo Alto. Stanford is conveniently located between two major airports—25 miles south of San Francisco International Airport and 20 miles north of San Jose International Airport.

The campus and surrounding areas offer a myriad of opportunities for recreation and sightseeing. World-class shopping and dining are located only a mile away. A half hour drive north brings you to San Francisco. A two hour drive south brings you to Carmel, where you can take in breathtaking views of the Pacific Ocean. To find out more, visit Stanford’s Visitor Information Services.

Lodging

The Nonprofit Management Institute has reserved a block of rooms for attendees at The Sheraton Palo Alto for October 3-7. Rooms are provided at a discounted rate of $189 until September 18. After September 18, you may still book a room, but the discounted conference rate is not guaranteed. To reserve a room, please click here. The Sheraton Palo Alto is conveniently located at a Caltrain stop. The Arrillaga Alumni Center is a 20 minute walk or a short, free shuttle ride away.

Please click here for a list of other nearby lodging with a variety of price ranges. We do not have room blocks at these locations.

Registration

Rates
For the third year in a row, we have kept our rates flat. This year we are also offer a “recovery special” (see below).

Early Bird Rates (Effective Until September 7, 2010)
$795: Special rate if you are a Stanford Social Innovation Review subscriber* or an AFP member
$995: Special rate PLUS become an AFP member
$1,095 Standard rate (if you are not an SSIR subscriber or an AFP member)

Regular Rates (Effective September 8, 2010)
$995: Special rate if you are a Stanford Social Innovation Review subscriber* or an AFP member
$1,195: Special rate to attend PLUS become an AFP member
$1,295 Standard rate (if you are not an SSIR subscriber or an AFP member)

*A domestic subscription to the Stanford Social Innovation Review is $39.95. To qualify for the discounted subscriber rate to the Nonprofit Management Institute, you must be a print subscriber with a current, paid subscription. If you are not yet a subscriber, or if your subscription has recently expired, you can qualify for the $200 discount if you subscribe or renew now at the web rate of just $39.95 (domestic) for one year at www.ssireview.org/subscribe. If you are not sure if your subscription is up to date, you can check at by going to www.ssireview.org/subscribe and clicking on “manage my subscription.”

Leadership Special!
Bring a work colleague—or two colleagues—from your organization and each of you will get $100 off your registration. Note: you must register at the same time.
We also offer group discounts. Register three people from your organization and the fourth person will be free. To register a group, please call: (703) 519-8494.
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Important Registration Dates
September 7, 2010: Early bird registration closes
Oct. 1, 2010: If you need to register after the 1st, please register on site.
Cancellation policy: A refund charge of twenty percent of the registration fee will be assessed for any cancellations received before September 22. After Sept. 22, there will be no refunds for cancellation.

Contact Information

Questions?
If you have questions about registration:
Email: proadv@afpnet.org
Phone: Toll Free 800-666-3863 ext. 494 or Direct (703) 519-8494

If you have questions about the program or logistics:
Email: lynch_loreal@gsb.stanford.edu
Phone: 650-724-3309

About AFP and SSIR

The Association of Fundraising Professionals (AFP) represents more than 30,000 members in over 205 chapters, working to advance philanthropy through advocacy, research, education, and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information or to join the world's largest association of fundraising professionals, visit www.afpnet.org.

Stanford Social Innovation Review (SSIR), published by the Stanford Graduate School of Business, chronicles and advances the exchange of ideas among the nonprofit, public, and private sectors to foster innovative solutions to social problems. Each issue offers provocative management insights by world-class faculty, cutting-edge research, real-life case studies, and commentaries by leading executives.