CURRENT ISSUE
Winter 2007
Volume 5, Number 1
Features
The Power of Brands
Not only does a distinctive brand help a nonprofit raise its visibility among the public, it also develops deeper ties with donors, partners, and other stakeholders.
One Buyer at a Time
Aid organizations help build small businesses build capacity without asking whether people want the businesses’ products. As these stories show, successful programs start with real buyers.
Networks for Good Works
Successful social innovators nurture close ties between members and infuse their networks with a common set of values.
Capitalizing on Convergence
Nonprofits and businesses are converging - in the value they create, the stakeholders they manage, the organizations they form, and the financial instruments they use.
Research
Designing Trust
Spiffy Web sites aren’t just easy on the eyes; they’re also easier to believe and learn from.
Reviews
Review: The New Capitalists
THE NEW CAPITALISTS: How Citizen Investors Are Reshaping the Corporate Agenda by Stephen Davis, Jon Lukomnik, and David Pitt-Watson
First Person
Guess Who’s Socially Irresponsible?
Nonprofits aren’t as nice to their employees as you might think.
Q&A
15 Minutes with Victoria Hale
MacArthur “genius” prize winner creates drugs for the developing world.
What Works
Making It to McDonald’s
How Fair Trade coffee moved out of its niche and into the most mainstream market of all.
Case Study
Rolls-Royce Radicals
Responsible Wealth, a Boston-based nonprofit, is convincing many affluent Americans to challenge the very rules that made them rich.
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