Stanford Social Innovation Review : Informing and inspiring leaders of social change




Articles on social change from the latest edition of SSIR


Winter 2007

Volume 5, Number 1

Nonprofits using for-profit models, businesses pursuing social missions—the paths of businesses and nonprofits aren’t just crossing, they are converging. When it comes to value creation, stakeholder management, organizational structure, and capital mobilization, business and nonprofit leadership face many of the same challenges and goals. Stanford Social Innovation Review’s winter 2007 issue deals with the necessity of “Capitalizing on Convergence.”

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Nonprofit Management

The Power of Brands

Not only does a distinctive brand help a nonprofit raise its visibility among the public, it also develops deeper ties with donors, partners, and other stakeholders.

By Adrian Sargeant & John B. Ford | 3

Economic Development

One Buyer at a Time

Aid organizations help build small businesses build capacity without asking whether people want the businesses’ products. As these stories show, successful programs start with real buyers.

By James T. Riordan | 3

Nonprofit Management

Networks for Good Works

Successful social innovators nurture close ties between members and infuse their networks with a common set of values.

By Joel M. Podolny


Capitalizing on Convergence

Nonprofits and businesses are converging - in the value they create, the stakeholders they manage, the organizations they form, and the financial instruments they use.

By James E. Austin, Roberto Gutiérrez, Enrique Ogliastri, & Ezequiel Reficco | 1

Field Report



Government by Numbers

How CitiStat’s hard data and straight talk saved Baltimore.

By Noah Weiss

Economic Development

Green Fire

A Chilean firewood certification program spares both the air and indigenous business.

By Laila Weir

Urban Development

The People’s IPO

Lower-income patrons of Market Creek Plaza can now invest in the shopping center.

By Anne Stuhldreher

Socially Responsible Business

Making It to McDonald’s

How Fair Trade coffee moved out of its niche and into the most mainstream market of all.

By Kirsten Olsen

Case Study


Individual Giving

Rolls-Royce Radicals

Responsible Wealth, a Boston-based nonprofit, is convincing many affluent Americans to challenge the very rules that made them rich.

By Sandra Rothenberg & Maureen Scully



Socially Responsible Business

Faith in Fair Trade

How Lutherans are transforming their love of coffee into global good.

By Kathryn Wolford & Lisa Bonds | 1

Nonprofit Management

Guess Who’s Socially Irresponsible?

Nonprofits aren’t as nice to their employees as you might think.

By Mal Warwick | 8


Socially Responsible Business

A Tarnish on Green Goods

Why eco-friendly products may be bad for the environment.

By Alana Conner Snibbe | 1

Nonprofit Management

Vengeance, Interrupted

How organizations can inspire reconciliation instead of revenge.

By Alana Conner Snibbe

Nonprofit Management

Listening Is Lucrative

The most successful nonprofits pay close heed to their markets.

By Alana Conner Snibbe | 2

Technology & Design

Designing Trust

Spiffy Web sites aren’t just easy on the eyes; they’re also easier to believe and learn from.

By Rosaline Juan


Diversity Training Doesn’t Work

How can companies hire and promote more women and minorities?

By Alana Conner Snibbe




Review: Capitalism 3.0

A Guide to Reclaiming the Commons.

Reviewed By David Vogel

Impact Investing

Review: The New Capitalists

THE NEW CAPITALISTS: How Citizen Investors Are Reshaping the Corporate Agenda by Stephen Davis, Jon Lukomnik, and David Pitt-Watson

Reviewed By Jarrett Spiro


Review: Strategic Giving

STRATEGIC GIVING: The Art and Science of Philanthropy by Pablo Eisenberg

Reviewed By Pablo Eisenberg



15 Minutes with Victoria Hale

MacArthur “genius” prize winner creates drugs for the developing world.

By Eric Nee | 1