Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Articles on social change from the latest edition of SSIR

 

Spring 2004

Volume 1, Number 4

Corporations are in a unique position to get people to change their behavior in a more pro-social way. This approach, called corporate social marketing (CSM), has been used to entice people to prevent or mitigate fire damage to their home and community, and to conserve water. These and other examples are detailed in “Best of Breed,” by Philip Kotler and Nancy Lee in the spring 2004 issue of Stanford Social Innovation Review. The beauty of CSM is that it benefits the company and society.

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Features

Socially Responsible Business

Best of Breed

When it comes to gaining a market edge while supporting a social cause, ‘corporate social marketing’ leads the pack.

By Philip Kotler & Nancy Lee
 

Philanthropy

Investing in Society

Charitable donors should think of themselves as "investors" – and should expect returns, just like a stock market investor would.

By William F. Meehan, Derek Kilmer, and Maisie O'Flanagan
 

Nonprofit Management

Scaling Social Impact

Strategies for spreading social innovations.

By Gregory Dees & Beth Battle Anderson
 

Field Report

Nonprofit Management

Red Bag It

Raising a Reader simplifies its message -- and takes off.

By Muoi Tran | 1
 

Economic Development

The Humanitarian Divide

A Cambodian 'nonprofit company' peddles digitization -- with a social edge.

By Christopher St. John
 

Urban Development

Work Works

For Ready, Willing & Able, finding a home starts with cleaning the streets.

By Gerald Burstyn
 

Case Study

Nonprofit Management

Hungry Heart Association

A maverick reorganization by an American Heart Association affiliate paves the way for fundraising success.

By Kristina Ho Vannoni
 

Viewpoint

Socially Responsible Business

Invention for the Common Good

Four reasons corporations should engage in social responsibility.

By Carly Fiorina
 

Research

Nonprofit Management

How to Sweeten a Bitter Pill

Get what you want by saving the worst for later.

By J. Magee
 

Individual Giving

Donor Satisfaction

The importance of social identity in giving.

By Rosanne Siino
 

Fundraising

Donation Cannibalization

When nonprofits earn taxable income, private donors give less.

By Andrew Nelson
 

Nonprofit Management

Employee Empowerment

The oxymoron of managing the self-managed.

By Karen Coppock
 

Economic Development

Too Much Money, Too Quickly

Waste, failure, and Bosnia's lessons for Iraq.

By Jan Chong
 

Nonprofit Management

Out of the Loop

For nonprofits, communication is often a one-way street.

By Melissa Fullwood
 

Nonprofit Management

A Healthy Advantage

Nonprofit health care providers are more cost-effective.

By Kimberly Solheim
 

Books

Nonprofit Management

Review: The First 90 Days

Common sense advice for how to survive the launch into a new leadership role.

Reviewed By Jason Baumgarten
 

Urban Development

Review: Civic Revolutionaries

Cross-sector collaboration is the key to community revitalization.

Reviewed By Dawn Ibis
 

Board Governance

Review: Trustees of Culture

Are elite boards getting out of touch with their organizations' true purpose?

Reviewed By Frances Philipps
 

Nonprofit Management

Review: Leading Quietly

How middle managers can walk tall.

Reviewed By Colleen Anne McCarthy
 

Q&A

Education

The Path of Change

Jerry Porras and Tom Vander Ark discuss how leadership, vision, and competition will determine the future of education.

By Jerry Porras & Tom Vander Ark
 

Social Entrepreneurship

15 minutes with Bill Drayton

Interview with Bill Drayton, CEO of Ashoka.

By SSIR editor | 2