Stanford Social Innovation Review : Informing and inspiring leaders of social change




Articles on social change from the latest edition of SSIR


Spring 2004

Volume 1, Number 4

Corporations are in a unique position to get people to change their behavior in a more pro-social way. This approach, called corporate social marketing (CSM), has been used to entice people to prevent or mitigate fire damage to their home and community, and to conserve water. These and other examples are detailed in “Best of Breed,” by Philip Kotler and Nancy Lee in the spring 2004 issue of Stanford Social Innovation Review. The beauty of CSM is that it benefits the company and society.

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Socially Responsible Business

Best of Breed

When it comes to gaining a market edge while supporting a social cause, ‘corporate social marketing’ leads the pack.

By Philip Kotler & Nancy Lee


Investing in Society

Charitable donors should think of themselves as "investors" – and should expect returns, just like a stock market investor would.

By William F. Meehan, Derek Kilmer, and Maisie O'Flanagan


The Path of Change

Jerry Porras and Tom Vander Ark discuss how leadership, vision, and competition will determine the future of education.

By Jerry Porras & Tom Vander Ark

Nonprofit Management

Scaling Social Impact

Strategies for spreading social innovations.

By Gregory Dees & Beth Battle Anderson

Field Report

Nonprofit Management

Red Bag It

Raising a Reader simplifies its message -- and takes off.

By Muoi Tran | 1

Economic Development

The Humanitarian Divide

A Cambodian 'nonprofit company' peddles digitization -- with a social edge.

By Christopher St. John

Urban Development

Work Works

For Ready, Willing & Able, finding a home starts with cleaning the streets.

By Gerald Burstyn

Case Study

Nonprofit Management

Hungry Heart Association

A maverick reorganization by an American Heart Association affiliate paves the way for fundraising success.

By Kristina Ho Vannoni


Socially Responsible Business

Invention for the Common Good

Four reasons corporations should engage in social responsibility.

By Carly Fiorina


Nonprofit Management

How to Sweeten a Bitter Pill

Get what you want by saving the worst for later.

By J. Magee

Individual Giving

Donor Satisfaction

The importance of social identity in giving.

By Rosanne Siino


Donation Cannibalization

When nonprofits earn taxable income, private donors give less.

By Andrew Nelson

Nonprofit Management

Employee Empowerment

The oxymoron of managing the self-managed.

By Karen Coppock

Economic Development

Too Much Money, Too Quickly

Waste, failure, and Bosnia's lessons for Iraq.

By Jan Chong

Nonprofit Management

Out of the Loop

For nonprofits, communication is often a one-way street.

By Melissa Fullwood

Nonprofit Management

A Healthy Advantage

Nonprofit health care providers are more cost-effective.

By Kimberly Solheim


Nonprofit Management

Review: The First 90 Days

Common sense advice for how to survive the launch into a new leadership role.

Reviewed By Jason Baumgarten

Urban Development

Review: Civic Revolutionaries

Cross-sector collaboration is the key to community revitalization.

Reviewed By Dawn Ibis

Board Governance

Review: Trustees of Culture

Are elite boards getting out of touch with their organizations' true purpose?

Reviewed By Frances Philipps

Nonprofit Management

Review: Leading Quietly

How middle managers can walk tall.

Reviewed By Colleen Anne McCarthy


Social Entrepreneurship

15 minutes with Bill Drayton

Interview with Bill Drayton, CEO of Ashoka.

By SSIR editor | 2