Stanford Social Innovation Review

Stanford Social Innovation Review is an award-winning magazine covering best strategies for nonprofits, foundations, and socially responsible businesses. Published quarterly by the Stanford Graduate School of Business.

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Jan Leeman on Strategic Planning
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A gentlemen who owns his own Web site design/marketing company has offered to design the Web site for our nonprofit for free. I've provided a list of what we want on the site, but he says he needs my business plans to do a better job. I am very reluctant to give him our plans. Are they necessary for his work, and should I submit them to him?

In my experience, it's helpful to write multiple business plans to address the needs of multiple audiences (e.g., service providers, employees, banks, co-founders, etc.). Of course, all of these business plans are consistent; what differs is the level of detail provided in each plan. Often the language of the request itself will tell you what level of detail is needed in the document. In a situation like yours, I would provide a one-page, high level document describing the history, people, and goals of the organization. If the designer says it's not enough information, then you can ask him why he needs more detailed information.

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good advice

»» Posted by: ro on April 25, 2007 11:14 AM

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