How can a nonprofit organization decide if it should—or shouldn’t—make an effort to generate earned income?
An evaluation of the feasibility of generating earned income would typically produce the following deliverables:
A list of potential earned-income opportunities, with evaluation of fit/conflict with the nonprofit's mission
A market and competitive analysis, including partnership opportunities if appropriate
An assessment of the organization's capacity for success in generating earned income
A financial model for projection and analysis of revenue and profit/loss potential
An evaluation of alternative earned-income scenarios, with go/no-go recommendations
See my ACT page for more information and an approach to evaluating a nonprofit's potential for generating earned income.
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