Stanford Social Innovation Review

To share its expertise without jeopardizing its mission, FareStart spun out a new organization.
left: FareStart’s Chef Ben works with a trainee in a Seattle kitchen.

By tailoring its methods to local values and needs, Rare has slowly seeded conservation programs in 40 countries. Yet as more and more species teeter on the brink of extinction, the organization must expand quickly. Here’s how the boutique nonprofit is delivering customized Rare Pride social marketing campaigns to millions of people in the planet’s most fragile ecosystems.

In the for-profit world, the term “investment” has clear meaning and investors have sophisticated techniques for spotting and growing the most promising companies. Yet foundations and other nonprofit donors have not developed similar clarity or approaches. As a result, the nonprofit sector’s greatest gems often languish well below their full potential. By better translating for-profit concepts, donors can learn how to scout out and grow the best nonprofits. Likewise, certain nonprofits can take a page from business’s playbook and learn how to attract cash for expansion.