Nonprofits
Influence Without Authority?
I’m sitting in a room full of nonprofit administrators, playing an executive named Warren, and trying not to laugh. My partner is role-playing a sales chief and seems just as clueless as I am about the terminology of commerce and business. (Discussions about sales occur rarely in my job as news director of a nonprofit community radio station.) But we do share the language of empathy, and that’s what this exercise is about—trying to feel out the other person’s needs and address them without giving up one’s own. It’s an interplay we practice every day in the nonprofit sector, whether by trying to understand a funder's true motivations or by understanding what a volunteer really needs. The exercise is part of Carole Robin’s presentation on “Influence Without Authority” at the recent Nonprofit Management Institute at Stanford University, where Robin lectures in organizational behavior. While I found the exercise and talk amusing, I can’t say I agreed with all of Robin’s premises... (continue reading this blog post)
I’m sitting in a room full of nonprofit administrators, playing an executive named Warren, and trying not to laugh. My partner is role-playing a sales chief and seems just as clueless as I am about the terminology of commerce and business. (Discussions about sales occur rarely in my job as news director of a nonprofit community radio station.) But we do share the language of empathy, and that’s what this exercise is about—trying to feel out the other person’s needs and address them without giving up one’s own. It’s an interplay we practice every day in the nonprofit sector, whether by trying to understand a funder’s true motivations or by understanding what a volunteer really needs.
The exercise is part of Carole Robin’s presentation on “Influence Without Authority” at the recent Nonprofit Management Institute at Stanford University, where Robin lectures in organizational behavior. While I found the exercise and talk amusing, I can’t say I agreed with all of Robin’s premises—particularly her definition of exchange as an instinctual basis of all human relations. When I went to New Orleans after Katrina, I gave 110 percent of my time, energy, and money for months to help with relief work there—and I would never expect anyone there “owes” me anything. I think most charity and volunteer work is done in this spirit—not to get something in return, but out of empathy for people in trouble.
Empathy motivates many people involved in nonprofits like the one I work for—as well as the desire to change things for the greater social good. This focus on the other makes people a bit reticent to even ask for favors, let alone keep a running tally of whom they can tap for what.
That said, the reality in a nonprofit workplace is that we are constantly covering for each other. I gained influence in my organization by taking action and carrying out long-delayed projects that were mostly outside of my job description. For example, I helped organize a schedule and curriculum for all of volunteer trainings, consolidating and standardizing a process for scheduling trainings, and then integrating newly trained volunteers into departments with specific tasks. This helped every staff member in the organization, who all depend on volunteers, and the project gave me credibility early on in my employment. True, it was not my job to organize the training program, but the volunteer coordinator was incredibly grateful and helped cover for me when I needed a hand.
Focusing on other people is something that comes naturally to many nonprofit practitioners. What’s harder for us is asking for help when we need it. Having a sense of empathy and an intuition for other people’s needs is key to building one’s credibility in these types of settings—especially since people rarely articulate when they need help, because such requests are seen as a drain on an overstretched organization. Our development director wouldn’t admit to the rest of the staff that he was overwhelmed by membership data entry. But when I noticed this was happening, and sent some volunteers his way, he was eternally grateful.
To me, that’s what Carole Robin’s talk was about: feeling empathy with the people you want to influence. Despite my initial misgivings about the talk, it got me re-thinking the interactions I have with one particular co-worker that borders on adversarial. Having empathy with someone trying to exert control within the workplace is a bit more difficult than helping people stranded in a flooded city. But it’s definitely possible. And I think being able to look at any situation from another person’s perspective is always a good tool to have in my toolbox.

Jenka Soderberg is a 2011 Knight Fellow at Stanford University. She is co-founder of Independent Media Center, an international network of grassroots media coverage sites; creator of Common Ground Relief, a website that was a coordination point for thousands of volunteers in New Orleans after Hurricane Katrina; and currently news director of KBOO public radio in Portland, Oregon.







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COMMENTS
BY Mazarine
ON November 3, 2010 10:56 AM
As someone who has worked in the notoriously dysfunctional Portland nonprofit sector, I have to say,
We need to learn how to ask for help SOONER.
I, a fundraiser like your development director, didn’t want to ask for help when I needed it.
And it could have helped our organization so much more, if I had.
This unwillingness to ask for help also stems from the way nonprofits punish us mercilessly if we make mistakes. Even small mistakes.
We only want to come to our boss with good news. Or with the money. We don’t want to be seen “taking risks” because when we do, we have the potential to fail.
We need to, as a sector, encourage people to lean on each other, ask for help, and take risks. Bigger and bigger risks, which will lead to bigger and bigger rewards. They will also help us learn to understand our major donors better.
Good luck with KBOO, it’s the only station worth listening to in Portland. Where I live now, in Austin, still has a thriving independent radio scene, comparatively. You should check out our KOOP radio sometime!
Mazarine
http://wildwomanfundraising.com
BY Allan Shore
ON November 4, 2010 05:47 PM
So funny and inspiring to read this! Not that I don’t know it’s true, but more that I connected it to the issue of how to use technology. I get a lot of push-back when I try to suggest how the use of “click-a-send” political advocacy technology says something about what traditional (often faith-based) advocacy agencies need to learn EVEN if they are going to stick with their person-to-person advocacy. People think there is no educational substance in non-personal connectivity, and talking with funders or investors causes more concerns. Getting beyond this is a big, big, big problem that we have to deal with. Appreciate the lessons learned.