What’s Next: The Pepsi Spirit—of Giving Back
“The best things in life are free” certainly holds true for love. But as Pepsi Bottling Group (PBG) recently discovered, corporate social responsibility (CSR) doesn’t have to cost a cent, either. Last November, PBG enrolled more than 27,000 of its U.S. employees in the Wireless AMBER Alert Program, so that they can receive urgent public bulletins about abducted children—usually the abductor’s license plate—via their company-issued cell phones. PBG is the first company to sign up its employees en masse.
Choosing this form of CSR appealed to the corporation because of today’s tough economic climate. But its corporate culture also encourages…
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