Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Nonprofits Pipe Up

Nonprofits are so busy building schools, vaccinating infants, or providing medical relief that often, they simply don’t have the time for solid social media efforts. Chris Hughes, Facebook’s cofounder, has created a solution for that: a platform called Jumo.

 

If you work for a small nonprofit, chances are you’re already busy building schools, vaccinating infants, or providing emergency medical relief. “You don’t have time to stop and say, ‘What should we be doing on Facebook today?’” says Chris Hughes. That may sound like a brutally frank admission from the guy who cofounded Facebook, but Hughes isn’t suggesting that nonprofits give up on social media. Far from it. What smaller nonprofits need, he argues, is a new platform that will make it easier...


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