What’s Next: Treks, Plugs, and Rock ‘n’ Roll
They may never give up their black leather pants, but rock musicians are starting to shed their image as indulgers in all things—including luxury tours that produce millions of pounds of CO2.
The Rolling Stones now buy carbon offsets; Dave Matthews and Korn tour in biodiesel-fueled buses; and the Ginger Ninjas, an emerging Northern California band, claim to be the first rockers to have toured entirely by bicycle—even though their recent “Pleasant Revolution” tour covered 5,000 miles through California and Mexico.
The Ninjas avoided support vehicles by hauling everything on bikes fitted with You must be a subscriber to read this article in its entirety. Access to Stanford Social Innovation Review full text online is restricted to paid print subscribers.
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