Research: Why No Dimes Online
With online giving, donor pockets and nonprofit coffers are separated by a few easy keystrokes. Yet many philanthropists refrain from sending their money via the ether. A new survey shows why: Some 27 percent of 1,300 donors said they either didn’t know about or could not find their chosen charity’s online donation option. Researchers at the Center on Philanthropy at Indiana University call this problem the “information gap,” and urge nonprofits to communicate clearly about how to give on the Internet. The graphic at right shows respondents’ No. 1 reasons for not using the Web to make donations.
Subscription Required
You must be a subscriber to read this article in its entirety. Access to Stanford Social Innovation Review full text online is restricted to paid print subscribers.
Subscribers
To login, please enter your login and password below. Login instructions were sent to the email address you provided upon receipt of payment
*Forgot your username or password? Click here
*Other problems logging in? Email .(JavaScript must be enabled to view this email address)
Not a Subscriber?
Subscribe and you will receive:
* Unlimited access to online articles. You will be emailed instructions for online access upon receipt of payment
* Delivery of the quarterly print magazine delivered to your home or office
* Full access to subscriber-only portions of the SSIR Web site
* Special discounts to Jossey Bass, Social Enterprise Alliance, Fieldstone Alliance
* Exclusive invitations to events and web seminars
Subscribe Now
Subscriber Login
Post a Comment
