Research: Think Passionate
Building a company is so hard that “if you don’t have a passion, you’ll give up,” said Steve Jobs, CEO of Apple Inc., in a 2000 Fortune article. Investors know this, and so they screen for entrepreneurial passion when deciding which ventures to fund.
But not all kinds of passion attract cash, finds a new research article. Instead, cognitive passion—as revealed in entrepreneurs’ preparation, thoughtfulness, and logic— brings the bucks, while affective passion—as evident in facial expressions, gestures, and tone of voice—does little to court capital.
“There are different levels of passion,” explains Xiao-Ping Chen, a professor at the University…
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