Stanford Social Innovation Review

Stanford Social Innovation Review is an award-winning magazine covering best strategies for nonprofits, foundations, and socially responsible businesses. Published quarterly by the Stanford Graduate School of Business.

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Research: The Volunteer Boom

Commentators such as former NBC Nightly News anchor Tom Brokaw and Robert Putnam, author of Bowling Alone, contend that Americans who came of age during World War II are the “greatest generation,” shouldering more than their fair share of civic duty and patriotic discipline. Meanwhile, observers criticize the baby boomers—Americans born in the years following WWII—as selfish whiners and disenchanted laggards.

But when it comes to volunteering, “this basically isn’t true,” finds DePaul University sociologist Christopher J. Einolf in a recent research article. “Not only are baby boomers volunteering at a higher rate than the cohorts before and after them,…

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