Research: Starting Up Women
Hidden inside most people’s minds is the belief that Warren and Bill should start businesses, but Oprah and Martha should not. This subtle, yet culture-wide association between maleness and entrepreneurship discourages women from launching their own start-ups, research shows.
Yet a new psychological study finds that “we can encourage more women to open businesses just by changing the way we talk about entrepreneurship,” says Vishal K. Gupta, an assistant professor at the Binghamton University School of Management and the study’s lead author. “You don’t have to do anything dramatic. Just make sure that the message you are sending is that…
Subscription Required
You must be a subscriber to read this article in its entirety. Access to Stanford Social Innovation Review full text online is restricted to paid print subscribers.
Subscribers
To login, please enter your login and password below. Login instructions were sent to the email address you provided upon receipt of payment
*Forgot your username or password? Click here
*Other problems logging in? Email
Not a Subscriber?
Subscribe and you will receive:
* Unlimited access to online articles. You will be emailed instructions for online access upon receipt of payment
* Delivery of the quarterly print magazine delivered to your home or office
* Full access to subscriber-only portions of the SSIR Web site
* Special discounts to Jossey Bass, Social Enterprise Alliance, Fieldstone Alliance
* Exclusive invitations to events and web seminars
Subscribe Now
Subscriber Login
Post a Comment
