Research on a Shoestring Budget
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| Winter 2005 0 comments | Comment on this article |
• For less than $50 in stamps and stationery, a survey can be sent to 100 people, asking for their feedback on a particular publication or direct-mail piece.
• Gather a dozen important constituents for an informal focus group on a new logo. Entice them with coffee, drinks, and snacks.
• Invest a few hours of staff time to call a targeted group of audience members to answer a phone survey.
• Create a chat room on the organization’s Web site for constituents to exchange feedback.
• Convince a donor to underwrite a major quantitative research survey.
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