Nonprofits
Research on a Shoestring Budget
• For less than $50 in stamps and stationery, a survey can be sent to 100 people, asking for their feedback on a particular publication or direct-mail piece.
• Gather a dozen important constituents for an informal focus group on a new logo. Entice them with coffee, drinks, and snacks.
• Invest a few hours of staff time to call a targeted group of audience members to answer a phone survey.
• Create a chat room on the organization’s Web site for constituents to exchange feedback.
• Convince a donor to underwrite a major quantitative research survey.
Long-term investment in organic agriculture will provide above-market returns, environmental impact, and—in the developing world—enormous social impact.
Q&A with KoAnn Skrzyniarz of Sustainable Brands.
Critics of Obamacare have taken away attention from important aspects of the act such as its focus on keeping people healthy.
The misalignment between the expansive goal of “health” and a cramped
Entrepreneurs are setting up shop in the nation's urban food deserts.
Two books argue that entrepreneurs and technology are transforming the global economy.
Merck for Mothers—a 10-year, $500 million initiative—aims to improve the odds for vulnerable women around the globe.
