Money Makes People Stingy
“The more money a person makes or has, the less generous, helpful, compassionate, and charitable he is toward other people,” says Paul Piff, a doctoral candidate in social and personality psychology at the University of California, Berkeley.
The more you have, the less you give. According to a 2002 Independent Sector survey, households earning more than $100,000 a year contributed only 2.7 percent of their income to charity, while those earning less than $25,000 gave a more generous 4.2 percent. New research shows that’s no accident. “The more money a person makes or has, the less generous, helpful, compassionate, and charitable he is toward other people,” says Paul Piff, a doctoral candidate in social and personality psychology at...
Want more? Sorry, the full text of this article is only available to subscribers. Subscribe now.
Already a subscriber? Please log in by entering your email address and password into the red login box at the top-right corner of this page.
Need to register for your premium online access, which is included with your paid subscription? Register here.


If your organization doesn’t have a mobile marketing strategy in place, it’s time to build one—here's how.
Harvard researcher Nathalie Kylander challenges traditional branding principles and proposes a new framework for developing a more strategic brand.
Frameworks and tools for building strategy—a report from the Social Media on Purpose conference.
Are nonprofits risking alienation from traditional donors?
We must push for inclusion of technology in grant proposals.
Five ways nonprofit leaders can make their organizations’ year-end fundraising appeals more effective.
Nonprofits can proactively utilize website and communication best practices to garner more support.




