Put at Least One Egg in Another Basket
For-profit companies preach and employ diversification—and it would behoove nonprofits to have diverse revenue portfolios, as well. Research shows that nonprofits relying primarily on donations experience more financial volatility over time than those who also pursue other income sources.
Diversify. In the business sector it’s gospel that a more diverse portfolio is more financially stable. But “there hasn’t been a lot of work done specifically on nonprofits to look at how this [revenue] concept applies to them,” says Keely Jones Stater, a sociologist affiliated with the University of Connecticut.
Stater and coauthor Deborah Carroll, an associate professor of public administration and policy at the University of Georgia, looked at all the nonprofit organizations registered with...
Want more? Sorry, the full text of this article is only available to subscribers. Subscribe now.
Already a subscriber? Please log in by entering your email address and password into the red login box at the top-right corner of this page.
Need to register for your premium online access, which is included with your paid subscription? Register here.
A Georgetown University and Waggener Edstrom study sheds new light on the debate surrounding the effectiveness of online influence.
Nonprofits are making funding an integral part of their mission, and working with for-profits and other nontraditional partners to deliver on that mission.
If your organization doesn’t have a mobile marketing strategy in place, it’s time to build one—here's how.
Harvard researcher Nathalie Kylander challenges traditional branding principles and proposes a new framework for developing a more strategic brand.
Frameworks and tools for building strategy—a report from the Social Media on Purpose conference.
Are nonprofits risking alienation from traditional donors?
We must push for inclusion of technology in grant proposals.
Five ways nonprofit leaders can make their organizations’ year-end fundraising appeals more effective.
A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.
