Research: Poll Position
Want to increase government spending on education? Locate ballot boxes in schools, suggests the research of Jonah Berger and his coauthors. Their studies find that people who vote in school buildings are more likely to endorse a tax hike that supports education than are people who vote in community centers, churches, or other polling sites.
“It’s not that people are going into schools and saying, ‘These schools need more money, and so I’m going to give it to them,’” explains Berger, an assistant professor at the Wharton School of the University of Pennsylvania. “Rather, subtle cues in their environment—sights, sounds,…
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