Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Socially Responsible Business

Off-the-Shelf or Do-It-Yourself?

How a company supports employee voluntarism depends on whether it participates in certain kinds of external networks.

 

When leaders think about adopting a corporate social responsibility (CSR) practice, where should they start? Ryan Raffaelli, an assistant professor at Harvard Business School, suggests that they should look closely at CSR practices that exist outside their organization.

CSR practices come in two basic flavors, according to Raffaelli and Mary Ann Glynn, professor of management and organization at Boston College, who co-authored a new study on CSR. Some practices—a charity walk-a-thon, say, or...


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