Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Social Entrepreneurship

Inside the Buy-One Give-One Model

The buy-one give-one model is not only a viable way to create both commercial and social value, but a model of social entrepreneurship that is likely to increase in prevalence and power in the coming years.

 

Since the inception of TOMS Shoes in 2006, the buy-one give-one business model has been widely embraced (and criticized) by consumers and businesses alike as an effective model for creating both commercial and social value. Blake Mycoskie founded the for-profit TOMS after a visit to Argentina, where he met children who were so poor that they had no shoes. Inspired to help, Mycoskie designed a shoe after the common Argentinian alpargata, and pledged that for each pair sold, TOMS would donate a...


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