Donors want their money to be spent wisely, but knowing where to give can be difficult.
Individual donors and small family foundations are a generous lot, contributing the lion’s share of charitable gifts in the United States. Donors naturally want their money to be spent wisely, but information about the effectiveness of organizations can be hard to find. Deciding where to give “often comes down to a preference game,” says Alex Rossides, president of the Social Impact Exchange, “without any assurance that contributions will have real impact.”
To change this scenario,...
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