Presenting content with a social message is the focus of a recently launched movie-streaming company.
When people rent a movie to watch at home, they’re usually “just looking to be entertained,” says filmmaker Marc Erlbaum. But sometimes a film has the power to inspire or provoke an audience as well. In that case, what might spur viewers to get off their couches and engage with the content of the movie? “You may watch an inspiring film and say, ‘I want to do something about this.’ But if you don’t have any immediate way to take action, you just go to sleep,” Erlbaum says.
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