Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Good (and Not-So-Good) Neighbors

Major local events, with some notable exceptions, spur locally based companies to increase charitable giving.

 

Apple, Google, Intel, the Gap: Each of these companies has a truly global reach. But they’re also based in the San Francisco Bay Area, and when the Super Bowl comes to that area in 2016, they will bring a hometown attitude to the event. These and other locally headquartered companies have already pledged about $30 million in Super Bowl-related giving, and 25 percent of that amount will go to Bay Area nonprofit groups. That’s a lot of money for charity. But as recent research shows, it’s a...


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