Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Nonprofits

Getting Volunteers in the Door

What are the biggest factors that affect recruiting nonprofit volunteers?

 

Consider two nonprofits: an environmental organization in the heart of a downtown district and a history museum on a city’s outskirts in a community with older residents. By virtue of its mission and location, the environmental nonprofit will likely have an easier time recruiting young volunteers.

Although the museum could also try to attract younger people, the demographic of its volunteers may be harder to change than other factors, such as the organization’s culture, says Mark Hager, an...


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