Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Measuring Social Impact

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It is essential to build direct consumer feedback into funding criteria for government and nonprofit programs serving low-income people.

 

Consumer satisfaction is one of the primary ways we assess private sector services. The majority of online consumers read ratings and reviews on websites such as Amazon, TripAdvisor, and eBay before making a purchase. We post product complaints online because we know other consumers are interested in our experience. What’s more, professionals from mechanics to insurance sellers consider customer feedback when assessing their market position and efficacy.

Although there are ongoing...


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