Stanford Social Innovation Review : Informing and inspiring leaders of social change

SUBSCRIBE | HELP

Technology & Design

Designing Trust

Spiffy Web sites aren’t just easy on the eyes; they’re also easier to believe and learn from

 

Having worked on more than 30 ecommerce sites, designer Erika Clary has learned a thing or two about what makes a corporate Web site effective. She is now transferring her skills to the nonprofit world, designing Web sites for San Francisco Bay Area nonprofits such as SF Connect, a new organization that mobilizes volunteers.

“Getting buyers to contribute money is really the same thing as selling something online,” she says. Both require well-organized content, a professional appearance, and...


Want more? Sorry, the full text of this article is only available to subscribers. Subscribe now.

Already a subscriber? Please log in by entering your email address and password into the red login box at the top-right corner of this page.

Need to register for your premium online access, which is included with your paid subscription? Register here.

Tracker Pixel for Entry