Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Socially Responsible Business

Connecting Heart to Head

Leaders of Alcoa and PUMA, two forward-looking multibillion-dollar global companies, describe a framework for sustainable growth.

 

Sustainable growth will be to corporate performance in this century what business productivity was in the last century. But creating the foundation for a sustainable growth strategy also will be among this century’s greatest challenges. Our professional experience tells us that sustainable growth demands senior executive attention as a business imperative. Yet it is our personal experiences that have reinforced this conviction.

That personal experience arrived for me (Kevin Kramer)...


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