Conformists Boost Creativity
The ideal team needs both creatives and conformists.
A large Israeli defense contractor hosted a “creativity forum” so that all of the smartest and most innovative people at the company could get together once a month. As expected, the ideas flew. But after two years, not one of them had been implemented, and the forum disbanded. A top human resource manager explains the problem with creative types: They prefer to invent.
The most creative teams, then, have fewer creative members. It’s the conformists who promote innovation....
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