Chilling With Greenpeace, From the Inside Out
Climate change is a hot issue. To combat global warming and other environmental problems, Greenpeace’s strategy is both to protest against environmental offenders and to help them craft solutions to their ecological gaffes – often at the same time. Using this inside-out approach, Greenpeace catapulted Greenfreeze, an obscure ozone- and climate-safe refrigerant, into widespread use and launched the first Green Olympic Games in Sydney, Australia, in 2000.
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