Stanford Social Innovation Review : Informing and inspiring leaders of social change


Measuring Social Impact

Broader Evidence for Bigger Impact

Defining credible evidence has polarized into two camps—the Experimentalists and the Inclusionists—which must be brought together to tackle social problems effectively.


No one questions President Obama’s insistence that public funds should go to social programs that work and not to those that don’t. The controversy is about how we know what works, and the types of evidence that prudent investors should consider credible. The answers to these questions, like so much else in today’s discourse, have become polarized into two camps.

The Experimentalists assert that trustworthy evidence comes only out of experimental evaluations, where participants that get...

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