Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Branding Change

Supplements to the article “From Petitions to Decisions.”

 

For Change.org, an organization that we profile in a Case Study article titled “From Petitions to Decisions,” a commitment to change is right there in the company name. The article, which appears in the Fall 2014 issue of SSIR, recounts they way that both the operational model and the business model of Change.org have evolved since Ben Rattray founded the organization in 2007. Known today as the premier online petition service, Change.org previously went through several iterations in its...


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