Stanford Social Innovation Review : Informing and inspiring leaders of social change

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Socially Responsible Business

Beyond the Purple Berry

Sambazon’s commitment to social entrepreneurship creates a fair market for farmers in the Amazon

 

The journey began on a 1999 trip to Brazil to celebrate the new millennium. After an afternoon surf with some friends, we had our first taste of açaí served as a thick purple smoothie in a bowl topped with sliced bananas and granola. Amazed by the chocolateberry taste and nutrition of this treat, we were hooked. The experience energized our bodies—açaí (pronounced ah-sigh-ee) is loaded with powerful antioxidants, healthy omegas, fibers, and protein. It also stimulated our minds.

Locals told us...


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