Stanford Social Innovation Review : Informing and inspiring leaders of social change

SUBSCRIBE | HELP

Human Rights

Applied “Womenomics”

How Goldman Sachs deployed a far-reaching, data-driven strategy to further the cause of women’s entrepreneurship.

 

In 2010, Madhu Chandrika realized that her commercial art business—Earthen Symphony, based in Bangalore, India—had reached a point of stagnation. The company, which she founded in 1995, still held potential for growth. But without proper management expertise, she didn’t know how to expand. Chandrika struggled in particular with pricing the products (murals, pottery, carved furniture) and services that she sold. Being the only woman in a company with 14 employees took a toll on her sense...


Want more? Sorry, the full text of this article is only available to subscribers. Subscribe now.

Already a subscriber? Please log in by entering your email address and password into the red login box at the top-right corner of this page.

Need to register for your premium online access, which is included with your paid subscription? Register here.

Tracker Pixel for Entry